How we got started
Smart marketing for home careA rude awakening
Years ago my elderly dad, who lived alone, fell. He could not get to the phone. He languished for several days. Finally, we found him in a greatly weakened state. Thankfully, he recovered.
That experience was a rude awakening.
At about the same time, I was looking to expand my marketing services from Catholic nonprofits to another venture. The idea of marketing for medical services seemed a good combination of my promotion marketing and interest in ministering to others in some way.
Writing to get clients
My full-time marketing business, TreeFrogClick, Inc. was launched in 2007. At that time, I hired several helpers, and our main clientele were Catholic religious communities and non-profits. This worked out well, but to ensure growth and stability, we added senior marketing to our area of expertise.
When it came to copywriting, I became obsessed with marketing legends such as Claude Hopkins, David Ogilvy, and Dan Kennedy. It amazed me how well-written ad copy, placed before the eyes of the right audience, can win new clients.
Early in my career I drew my advertising knowledge from my experience working in the ad department of the Chicago Sun-Times. Later I worked as a reporter with the Sun-Journal newspaper in the Chicago suburbs. I then worked as public information director at a nonprofit, and then in print production, typesetting and editing for another nonprofit. After that, I learned database and website design for a Catholic religious organization.
Today, when I hire helpers in one way or another, everything that goes out the door here is written or supervised by me. Thus, you know that the person you talk with on the phone is where the buck stops. Check out my portfolio of projects.
I live with my wife and two children in the Chicago suburbs.
Contact us to talk about driving new clients and customers to your home care company.
Improving your marketing is just around the corner…
Our Mission
Savvy Senior Marketing helps home care agencies improve their brand identity and increase their bottom-line revenue through smart marketing so that they can serve seniors more efficiently with compassion and expert care.
Our Value Proposition
We offer marketing services to home care companies that include brand strategy development as well as marketing execution. We help agencies develop a clearly understood brand that is equally appealing. Our marketing strategy aligns with their brand through our skills in website enhancement, sales communications and public relations.
Our Vision Statement
In a changing world where families are no longer able to take care of their aging parents, we envision a world where seniors are recognized for possessing their inalienable dignity — a truth that corresponds to an inherent human nature that stands the test of cultural change.
How We Are Different
Savvy Senior Marketing is unique in that it offers both a strategic planning service to home care agencies as well as the execution of marketing strategies, with most of the work being done by Kevin Banet, a seasoned marketing professional who will personally work with you.
We thus offer our clients more than just a basic-level service found elsewhere — we offer a holistic approach to home care marketing that is carried out by our principal officer.
A Fresh View is Sometimes Needed
It often takes a fresh pair of eyes to see blind spots in your organization. To see strategies that could be improved. Contact Savvy Senior Marketing to strengthen your brand and improve your bottom line.
Home care partners
Home care coach with 19 years of home care ownership experience. Book your free strategy session with Kurt.
“My child, support your father in his old age, do not grieve him during his life. Even if his mind should fail, show him sympathy, do not despise him in your health and strength.”
Ecclesiasticus 3:12-13
Our background
Savvy Senior Marketing was started by marketing and public relations expert Kevin J. Banet. Our company is based in the Chicago area, and offers its services throughout the country.