Home Care Marketing Blog
How to Make Meta/Facebook Ads for Work for Your Home Care
Meta's Andromeda Will Boost Senior Service Ads If you’re a home care agency owner using Meta's Facebook or Instagram ads to attract new clients, there’s an important shift you need to understand. Your ads may be underperforming—not because social media doesn’t work,...
The Sweetest Home Care Sales Letter You’ll Never Have to Write
David Ogilvy, founder of Ogilvy and Mather (AI image) More Like a Gift Than a Deal What if you could quietly slip a persuasive note into your clients’ mailboxes—so smooth, so irresistible—that it felt less like a pitch and more like a cream-filled donut on a Sunday...
Why Trust Is the Currency of Every Home Care Referral
Have you thought about how to gain loyalty with your home care clients so they stay with you? Here's how a newsletter can entertain and inform — all the while subtly acting like a sales letter. Here’s the bridge: a monthly printed newsletter. Old-school, ink-on-paper....
How a Simple Newsletter Could Be the Lifeline Your Agency Needs
Planting the Seeds of Loyalty “Newsletters are worthless.” That’s what so many business owners believe. But here’s the truth: a printed newsletter—when it’s personal, warm, and informative—can be like a bridge that connects your clients and prospects more deeply to...
Your home care agency needs marketing!
Need outside marketing for your home care agency? After reaching a certain level of growth, every home care agency needs regular promotion to ensure a constant flow of clients. With all the techniques and media systems out there, it only makes sense that an agency...
Stuck with “dud” home care leads? Here’s what we found
Have you ever felt that the home care leads that you purchased were duds? That you were given fake contact info? You might be surprised, but here’s what we found in our simple study of 25 recent home care leads. We tracked down each of these leads. You'll also learn...
Free publicity for your home care agency
Imagine your home care agency being featured in the local paper or TV station, and gaining the recognition it truly deserves. All it takes is a compelling angle that grabs attention.[pac_divi_table_of_contents title="Click straight to the subhead:"...
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