Home Care Marketing Blog
AI Helps. But Ideas Win in Home Care Marketing
How Far Can AI Take You? Sure, AI is everywhere. But AI doesn’t create great marketing.Clear positioning does. AI doesn’t build trust.Strong messaging does. AI doesn’t differentiate your agency.A compelling advantage does. For home care companies and senior service...
Five Mistakes Home Care Agencies Make in Ad Marketing
And How to Fix Them to Win More Clients Home care agency owners: Do you feel frustrated because your ad marketing strategy seems to be stuck in the doldrums? We’re talking here specifically about paid social media advertising. If your pipeline of good prospects has...
How Home Care Agencies Can Get Better Facebook Leads
If you’re running Meta / Facebook ads for a home care agency or senior service company, you’ve likely learned a hard truth: most “cheap” leads aren’t serious buyers. They click, fill out a form, and then disappear—or worse, they were never truly looking for care in...
How to Make Meta/Facebook Ads for Work for Your Home Care
Meta's Andromeda Will Boost Senior Service Ads If you’re a home care agency owner using Meta's Facebook or Instagram ads to attract new clients, there’s an important shift you need to understand. Your ads may be underperforming—not because social media doesn’t work,...
The Sweetest Home Care Sales Letter You’ll Never Have to Write
David Ogilvy, founder of Ogilvy and Mather (AI image) More Like a Gift Than a Deal What if you could quietly slip a persuasive note into your clients’ mailboxes—so smooth, so irresistible—that it felt less like a pitch and more like a cream-filled donut on a Sunday...
Why Trust Is the Currency of Every Home Care Referral
Have you thought about how to gain loyalty with your home care clients so they stay with you? Here's how a newsletter can entertain and inform — all the while subtly acting like a sales letter. Here’s the bridge: a monthly printed newsletter. Old-school, ink-on-paper....
How a Simple Newsletter Could Be the Lifeline Your Agency Needs
Planting the Seeds of Loyalty “Newsletters are worthless.” That’s what so many business owners believe. But here’s the truth: a printed newsletter—when it’s personal, warm, and informative—can be like a bridge that connects your clients and prospects more deeply to...
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