Home Care Marketing Blog
How a Simple Newsletter Could Be the Lifeline Your Agency Needs
Planting the Seeds of Loyalty “Newsletters are worthless.” That’s what so many business owners believe. But here’s the truth: a printed newsletter—when it’s personal, warm, and informative—can be like a bridge that connects your clients and prospects more deeply to...
Your home care agency needs marketing!
Need outside marketing for your home care agency? After reaching a certain level of growth, every home care agency needs regular promotion to ensure a constant flow of clients. With all the techniques and media systems out there, it only makes sense that an agency...
Stuck with “dud” home care leads? Here’s what we found
Have you ever felt that the home care leads that you purchased were duds? That you were given fake contact info? You might be surprised, but here’s what we found in our simple study of 25 recent home care leads. We tracked down each of these leads. You'll also learn...
Free publicity for your home care agency
Imagine your home care agency being featured in the local paper or TV station, and gaining the recognition it truly deserves. All it takes is a compelling angle that grabs attention.[pac_divi_table_of_contents title="Click straight to the subhead:"...
Can “lumpy mail” attract new home care clients?
The magic of lumpy (or 3D) mail lies in its ability to stand out, whether it’s larger than expected or looks like a gift.[pac_divi_table_of_contents title="Click directly to subheads:" level_markers_2="decimal" _builder_version="4.27.2" _module_preset="default"...
Home care agencies must bite the minimum-wage bullet
Would it shock you if I told you that the minimum wage was going up to $100 per hour?
Make ’em laugh, make ’em cry….
“Make ‘em laugh, make ‘em cry, make ‘em … wait.”
Sounds simple, but this phrase, attributed to English novelist and dramatist Wilke Collins,
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