Home Care Marketing Blog
The landing page – leave it out and waste your ad dollars
Are you wasting your ad budget? Google receives some $12 billion in ad revenue each year. Facebook, some $4 billion. But how much of that is wasted? By wasted I mean that many marketers fail to include one essential step in their ad plan: a good landing page. A...
Grow your business with newsletter signups
It’s been said that the only purpose of Facebook is to grow your email list. And I bet you thought email was dead. After all, everyone gets bombarded with spam. We all hate the tons of emails we get, but let’s admit it — everyone reads the letters of their favorite...
Make a meme and boost your Facebook image
The court jester in the king’s castle of years ago served a helpful purpose – he made people laugh, often making light of current events. Today’s court jester lives on Facebook in the form of memes – those eye-catching photos with pithy sayings that can go viral in...
Should I boost my post on Facebook?
One of my clients recently asked me, "Should I boost my post on Facebook?" If you want to be committed to social media marketing, the answer is yes. Boosting your post on Facebook involves paying for clicks on a post that you already made. Facebook prompts you to...
Would You Buy Stock in Your Senior Company During “These Difficult Times”?
This past year’s pandemic and social and political strife has caused a lot of business owners – maybe you – a lot of anguish. I read in a chat room the other day that someone compared the COVID pandemic with the bombing of London during World War II. Maybe not that...
Digital marketing spending increases in light of coronavirus
Senior service agencies would stand to gain For the first time, digital marketing will account for more than half of ad spending for US businesses, predicted the Wall Street Journal recently. That's news that the senior care services company can benefit from. Much of...
Hacker in the Hinterlands
Saranac Lake is a sleepy little resort town of five thousand people located near the Canadian border in upstate New York. Its residents and visitors enjoy canoeing, hiking, and visiting shops and restaurants in town. You would be surprised if this peaceful town was...
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