Home Care Marketing Blog
How one small business got burned with a cheap SEO program
Can you go cheap with SEO? Last fall we received a request from a Medicare insurance broker in the Midwest to look at a search engine optimization campaign for which he had been paying for about a year. It was a lesson in SEO disappointments. He had been approached by...
Glen Campbell, Alzheimer’s and Christmas future
This dementia victim was one of my teen heroes When Glen Campbell's mellow tunes made the hit parade when I was in the eighth grade, I dreamed that I could play and sing like he did. With my pre-adolescent fantasies, I styled my hair with an open curve over my...
Why Illinois’ COVID surge might not be helping your home care
The Chicago Tribune recently reported a surge in Illinois nursing home deaths. And we at Savvy Senior Marketing know that many families see the health and safety advantages of home care if their loved one does not need the constant medical care of a long-term care...
“Covid is thwarting my face-to-face marketing!”
A staffing company owner's cry for help on a popular Facebook business page recently was answered by some interesting responses. The page was Home Health Care Agency Professionals Network. Since it is a public page, we thought we'd show you the advice given. My own...
Three Facebook plugins to boost your social proof
Does your website have social proof? When a home care prospect wants to know more about your agency, they look for social proof. If they haven't received a recommendation from a trusted friend, they want to know what others are saying about you. Thus they turn to...
Four reasons why your website might be wasting money
Our study of home care websites Is your home care website losing money? If you've spent time and money putting up your site, you would probably be upset to find that it is wasting money as a marketing tool. We at Savvy Senior Marketing looked at the websites of 92 of...
Case study: Get 5-star ratings with this simple method
Do you want to get five-star ratings for your home care agency? Do you anguish over a lack of good online reviews? Reputation is everything. You can run hundreds of dollars on ads. Have a website that looks like a million bucks. But your home care prospects want to...
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