Home Care Marketing Blog
Digital marketing spending increases in light of coronavirus
Senior service agencies would stand to gain For the first time, digital marketing will account for more than half of ad spending for US businesses, predicted the Wall Street Journal recently. That's news that the senior care services company can benefit from. Much of...
Hacker in the Hinterlands
Saranac Lake is a sleepy little resort town of five thousand people located near the Canadian border in upstate New York. Its residents and visitors enjoy canoeing, hiking, and visiting shops and restaurants in town. You would be surprised if this peaceful town was...
How one small business got burned with a cheap SEO program
Can you go cheap with SEO? Last fall we received a request from a Medicare insurance broker in the Midwest to look at a search engine optimization campaign for which he had been paying for about a year. It was a lesson in SEO disappointments. He had been approached by...
Glen Campbell, Alzheimer’s and Christmas future
This dementia victim was one of my teen heroes When Glen Campbell's mellow tunes made the hit parade when I was in the eighth grade, I dreamed that I could play and sing like he did. With my pre-adolescent fantasies, I styled my hair with an open curve over my...
Why Illinois’ COVID surge might not be helping your home care
The Chicago Tribune recently reported a surge in Illinois nursing home deaths. And we at Savvy Senior Marketing know that many families see the health and safety advantages of home care if their loved one does not need the constant medical care of a long-term care...
“Covid is thwarting my face-to-face marketing!”
A staffing company owner's cry for help on a popular Facebook business page recently was answered by some interesting responses. The page was Home Health Care Agency Professionals Network. Since it is a public page, we thought we'd show you the advice given. My own...
Three Facebook plugins to boost your social proof
Does your website have social proof? When a home care prospect wants to know more about your agency, they look for social proof. If they haven't received a recommendation from a trusted friend, they want to know what others are saying about you. Thus they turn to...
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