Home Care Marketing Blog
“You should win that race”
Home care agency owners often go it alone. Here's why they need a home care coach. Many years ago, a dedicated high school coach quietly told a runner on his cross-country team, "You should win that race." I was a friend of that runner, Carey Pinkowski, who would go...
The People magazine technique
Reaching your referring partners Discharge planners, nurses and doctors are super-hard to reach, right? It's like trying to crack a stone egg. Well, I just got off the phone with one of my clients, Kurt Hjelle of Oswego, IL for whom we here at Savvy Senior Marketing...
Video: 7 Steps to increase web visitors up to 74%
Your home care agency website can be greatly improved with a website makeover by following these seven steps. This is good for both user experience and search engine optimization. (See the video below, and our company mascot Buddy in the background.)A Chicago-based...
Super Bowl ad can help you tug heartstrings
Reach a soft spot A popular commercial in this year's Super Bowl could help home care agencies reach a soft spot in their audience. In Google’s “Loretta” Super Bowl 2020 commercial, an elderly man reminisces about his late wife in an attempt to keep her memory alive....
SEO vs. marketers – which is better?
Five reasons to add SEO to your marketing mix I've talked with several senior care companies recently about search engine optimization. They are often not too impressed. One of those who offered his thoughts was Jeff Altschul, director of sales at Life Care Services,...
One-third of local home care agencies show interest in SEO
Twenty-nine percent, or nearly one-third of locally-based home care agencies are interested in learning more about search engine optimization, according to an informal study of ours. Local agencies - those not part of a national chain - are interested in learning...
Half of home care websites lack SSL security
They lack SSL certificates Many home care websites today are insecure and thus suffer from several marketing handicaps. No, this is not the time to put your website on the psychiatrist's couch. You may use the term "nonsecure" if you prefer. In a recent informal...
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