Home Care Marketing Blog
Super Bowl ad can help you tug heartstrings
Reach a soft spot A popular commercial in this year's Super Bowl could help home care agencies reach a soft spot in their audience. In Google’s “Loretta” Super Bowl 2020 commercial, an elderly man reminisces about his late wife in an attempt to keep her memory alive....
SEO vs. marketers – which is better?
Five reasons to add SEO to your marketing mix I've talked with several senior care companies recently about search engine optimization. They are often not too impressed. One of those who offered his thoughts was Jeff Altschul, director of sales at Life Care Services,...
One-third of local home care agencies show interest in SEO
Twenty-nine percent, or nearly one-third of locally-based home care agencies are interested in learning more about search engine optimization, according to an informal study of ours. Local agencies - those not part of a national chain - are interested in learning...
Half of home care websites lack SSL security
They lack SSL certificates Many home care websites today are insecure and thus suffer from several marketing handicaps. No, this is not the time to put your website on the psychiatrist's couch. You may use the term "nonsecure" if you prefer. In a recent informal...
How to rank on Google for nearby cities
Home care agencies need local SEO So your home care website ranks high in your home town? Great. But do you also rank high in nearby towns and cities? Good Google rankings will boost your website visits, and if your website is designed to attract and capture new...
Google shows HUGE trend in home care searches
Did you know that Google Trends shows a huge jump in the number of searches for "home care near me" in Illinois? More and more people are searching for home care for their mom or dad. Ninety percent of people do an online study of home care websites before they make a...
How to “steal” backlinks from your home care competition
Want to get quality backlinks to your home care website? Why not copy the methods of your home care agency competition? You can "steal" backlinks by finding out the dead links from other sites and reclaim them. Google scorns dead links, so why not fix a few and help...
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