Home Care Marketing Blog
Case study: How to get free PR in your local paper
You can get free publicity for your home care event by simply submitting a blurb and a photo to your local online newspaper. Above is the calendar posting that we sent to the Daily Herald in the northwest suburbs of Chicago. It has a daily print circulation of 94,000,...
More than one-third of smaller home care agencies stink with search rank
Kevin Banet interviewed on BLTV business podcast More than one-third of smaller home care agencies do not have a search ranking program in place, and are thus missing out on a great marketing channel, according to the preliminary results of an informal study by Savvy...
Can Google be trusted?
Is Google blacklisting websites that it doesn't agree with? Will this affect your home care industry? There's been some grumblings within the marketing industry recently that Google has not acted with complete fairness in its search ranking techniques. The criticism...
Interview: Five pillars of SEO for home care websites
Interview with Savvy Senior Marketing president Kevin Banet Kevin explains how a personal experience led him to home care marketing and SEO for home care websites. 1. Kevin, how did you get involved in home care marketing? Some years ago my dad, who was 88 years old,...
Infographic – “From Website SEO to Home Care Prospects”
Check out our latest infographic above, which shows how search engine optimization can be used to capture leads for your home care agency. View other search engine optimization topics... SEO for home care agencies SEO prices How we work
Wix web design is nosing out Godaddy
One of the big boys of the hosting and domain companies seems to be losing in popularity to a smaller competitor. Google searches for GoDaddy have dropped over the last five years compared to Wix, and have maybe even lost market share to the smaller Wix. These two...
Reach your prospects with postcard marketing
Do you want to engage your home care clients like never before? Why not try postcard marketing? Do you want to gain other services from your current clients, or turn your prospects into paying clients? Many home care agencies miss the opportunity to connect with their...
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