Home Care Marketing Blog
Half of home care websites lack SSL security
They lack SSL certificates Many home care websites today are insecure and thus suffer from several marketing handicaps. No, this is not the time to put your website on the psychiatrist's couch. You may use the term "nonsecure" if you prefer. In a recent informal...
How to rank on Google for nearby cities
Home care agencies need local SEO So your home care website ranks high in your home town? Great. But do you also rank high in nearby towns and cities? Good Google rankings will boost your website visits, and if your website is designed to attract and capture new...
Google shows HUGE trend in home care searches
Did you know that Google Trends shows a huge jump in the number of searches for "home care near me" in Illinois? More and more people are searching for home care for their mom or dad. Ninety percent of people do an online study of home care websites before they make a...
How to “steal” backlinks from your home care competition
Want to get quality backlinks to your home care website? Why not copy the methods of your home care agency competition? You can "steal" backlinks by finding out the dead links from other sites and reclaim them. Google scorns dead links, so why not fix a few and help...
Case study: How to get free PR in your local paper
You can get free publicity for your home care event by simply submitting a blurb and a photo to your local online newspaper. Above is the calendar posting that we sent to the Daily Herald in the northwest suburbs of Chicago. It has a daily print circulation of 94,000,...
More than one-third of smaller home care agencies stink with search rank
Kevin Banet interviewed on BLTV business podcast More than one-third of smaller home care agencies do not have a search ranking program in place, and are thus missing out on a great marketing channel, according to the preliminary results of an informal study by Savvy...
Can Google be trusted?
Is Google blacklisting websites that it doesn't agree with? Will this affect your home care industry? There's been some grumblings within the marketing industry recently that Google has not acted with complete fairness in its search ranking techniques. The criticism...
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