Home Care Marketing Blog

Google shows HUGE trend in home care searches

Google shows HUGE trend in home care searches

Did you know that Google Trends shows a huge jump in the number of searches for "home care near me" in Illinois? More and more people are searching for home care for their mom or dad. Ninety percent of people do an online study of home care websites before they make a...

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How to “steal” backlinks from your home care competition

Want to get quality backlinks to your home care website? Why not copy the methods of your home care agency competition? You can "steal" backlinks by finding out the dead links from other sites and reclaim them. Google scorns dead links, so why not fix a few and help...

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Case study: How to get free PR in your local paper

Case study: How to get free PR in your local paper

You can get free publicity for your home care event by simply submitting a blurb and a photo to your local online newspaper. Above is the calendar posting that we sent to the Daily Herald in the northwest suburbs of Chicago. It has a daily print circulation of 94,000,...

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Can Google be trusted?

Can Google be trusted?

Is Google blacklisting websites that it doesn't agree with? Will this affect your home care industry? There's been some grumblings within the marketing industry recently that Google has not acted with complete fairness in its search ranking techniques. The criticism...

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Interview: Five pillars of SEO for home care websites

Interview: Five pillars of SEO for home care websites

Interview with Savvy Senior Marketing president Kevin Banet Kevin explains how a personal experience led him to home care marketing and SEO for home care websites. 1. Kevin, how did you get involved in home care marketing? Some years ago my dad, who was 88 years old,...

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