Home Care Marketing Blog

Google shows HUGE trend in home care searches
Did you know that Google Trends shows a huge jump in the number of searches for "home care near me" in Illinois? More and more people are searching for home care for their mom or dad. Ninety percent of people do an online study of home care websites before they make a...
How to “steal” backlinks from your home care competition
Want to get quality backlinks to your home care website? Why not copy the methods of your home care agency competition? You can "steal" backlinks by finding out the dead links from other sites and reclaim them. Google scorns dead links, so why not fix a few and help...

Case study: How to get free PR in your local paper
You can get free publicity for your home care event by simply submitting a blurb and a photo to your local online newspaper. Above is the calendar posting that we sent to the Daily Herald in the northwest suburbs of Chicago. It has a daily print circulation of 94,000,...

More than one-third of smaller home care agencies stink with search rank
Kevin Banet interviewed on BLTV business podcast More than one-third of smaller home care agencies do not have a search ranking program in place, and are thus missing out on a great marketing channel, according to the preliminary results of an informal study by Savvy...

Can Google be trusted?
Is Google blacklisting websites that it doesn't agree with? Will this affect your home care industry? There's been some grumblings within the marketing industry recently that Google has not acted with complete fairness in its search ranking techniques. The criticism...

Interview: Five pillars of SEO for home care websites
Interview with Savvy Senior Marketing president Kevin Banet Kevin explains how a personal experience led him to home care marketing and SEO for home care websites. 1. Kevin, how did you get involved in home care marketing? Some years ago my dad, who was 88 years old,...

Infographic – “From Website SEO to Home Care Prospects”
Check out our latest infographic above, which shows how search engine optimization can be used to capture leads for your home care agency. View other search engine optimization topics... SEO for home care agencies SEO prices How we work