Home Care Marketing Blog
How an email can trash your emotions
In a previous article, "A perfect email that's sure to flop," we talked about an email that appears at first glance to be well written but will fail as a sales tool. Here the explanation continues. In his 530-word email, an executive in the trucking industry has...
What is and isn’t copywriting
To many people the term copywriting has a very broad meaning: any kind of marketing writing. However, to those in the marketing professional, copywriting is content written for the purpose of selling an idea, product or service.Thus, copywriting clearly offers a call...
Dad’s Korean War “near miss” story
The earliest memory I have of typing is being perched on a fluffy pillow in front of a 24-lb Royal manual typewriter. The keys are hard to hit, and the pillow was to boost my ten-year-old frame up to the keyboard. It was my dad who insisted that all of us kids to...
People never read emails? – Baloney!
My numbers prove it You’ve heard it many times – no one reads emails any more. That’s a bold-faced lie. Or at least it’s misinformation. I’ll explain why. You hear about low open rates all the time. Mailchimp says that the open rate for emails across all industries is...
How we found 15 home care candidates in 13 days
We were asked by two home care agencies to find caregivers. We researched the agencies, their unique selling propositions, and began pulling together images. Below are two of the ads we ran on social media.Ad results: 15 candidates in 13 days Choosing Facebook as our...
Get the local news to spotlight your business
Wouldn't you like to get free local news coverage? Imagine prospects, clients and friends seeing your business highlighted in their area newspaper - whether online or in print. Your image in their eyes would be given quite a boost, I'm sure you agree. The way to do it...
When our caregiver recruitment plan won’t work
Recruiting caregivers requires going the extra mile. Just this week I sent out an email to caregivers whom we had recruited over the last thirty days to ask whether they had obtained employment. I asked whether they had gotten contacted, gotten an interview, or...
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