Home Care Marketing Blog
Tap into the magical time between Christmas and New Year’s
Right now your business prospects couldn't care less about your service. Their thoughts are on this weekend's party ... wondering what the taste of turkey or roast beef will be on Saturday night ... thinking how great it will be yukking it up with family members or...
Our “failed” email was a great success
Did you know that the "failed email" newsletter that I sent last week was part of a test that saw a huge success? The email that I sent talked about how a trucking industry's email was sure to flop because they spent all their time talking about themselves rather than...
A “perfect” email that’s sure to flop
When I was in journalism school, the students used to joke about the phrase our teacher used to criticize our poor writing. He would quip in a gravelly voice, “This story needs major surgery.” Well, I came across an example of just such an article. While looking on a...
How an email can trash your emotions
In a previous article, "A perfect email that's sure to flop," we talked about an email that appears at first glance to be well written but will fail as a sales tool. Here the explanation continues. In his 530-word email, an executive in the trucking industry has...
What is and isn’t copywriting
To many people the term copywriting has a very broad meaning: any kind of marketing writing. However, to those in the marketing professional, copywriting is content written for the purpose of selling an idea, product or service.Thus, copywriting clearly offers a call...
Dad’s Korean War “near miss” story
The earliest memory I have of typing is being perched on a fluffy pillow in front of a 24-lb Royal manual typewriter. The keys are hard to hit, and the pillow was to boost my ten-year-old frame up to the keyboard. It was my dad who insisted that all of us kids to...
People never read emails? – Baloney!
My numbers prove it You’ve heard it many times – no one reads emails any more. That’s a bold-faced lie. Or at least it’s misinformation. I’ll explain why. You hear about low open rates all the time. Mailchimp says that the open rate for emails across all industries is...
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