Home Care Marketing Blog
Get the local news to spotlight your business
Wouldn't you like to get free local news coverage? Imagine prospects, clients and friends seeing your business highlighted in their area newspaper - whether online or in print. Your image in their eyes would be given quite a boost, I'm sure you agree. The way to do it...
When our caregiver recruitment plan won’t work
Recruiting caregivers requires going the extra mile. Just this week I sent out an email to caregivers whom we had recruited over the last thirty days to ask whether they had obtained employment. I asked whether they had gotten contacted, gotten an interview, or...
Unexpected bumps in the design of a PDF flyer
It takes some real people skills to produce what seems like a simple marketing piece. Here’s a day-by-day story of how we designed a one-sided flyer for an online payment company in two weeks. We were asked to produce a PDF flyer that would display its payment service...
5 reasons why storytelling will work for your home care agency
If you've ever raised a child, you probably nodded your head with me while reading about my experience in my blog post about teaching my teen to drive. If so, you'll see the power of how storytelling can work for your home care company. Are you doubting...
Teen driving and caregiving – the challenges of both
Teaching my son how to drive seems like an endless, troublesome pursuit. Blame it on Illinois, where we live. The state requires a huge amount of practice - fifty hours with your child. Like chaining ourselves together for months. So my son and I grab some time here...
How we found seven caregivers in five days
What home care agency would not want good, qualified caregivers to take care of their clients? A month ago we were approached by a home care agency in the Chicago area asking if I could run social media ads to find caregivers. After designing a collection of ads with...
The four secrets of sales copywriting
The mortgage banker could not understand what I was saying. “I’m a copywriter,” I said. “A what?” I might as well have said "a screwdriver." “A copywriter,” I repeated. “I put words together that make people buy stuff.” He was one of my prospects who became a client...
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