Home Care Marketing Blog
How to use pay-per-click ads to find caregivers
A good caregiver’s personal values run as deep as a well. Such a person shows true compassion for their client, and their relationship goes beyond punching a time clock. And yet how do you find a good one? Pay-per-click ads can be used to find good caregivers. This...
How to get caretakers with Facebook ads
It happened again. I was chatting with a home care agency a couple of states over in Iowa. It was my last call of the day - and they offered a complaint that I had heard too many times before: "What we really need, Kevin, are caretakers." I had been asking them to...
How to target the sandwich generation
In this video, Kevin Banet, of Savvy Senior Marketing, explains how Facebook pay-per-click ads can be used to find adult children of seniors who need various kinds of senior services.This video's essentials: Do you have enough marketing collateral to make ads...
How to make your timid leads blossom into clients
The missing element in many prospecting programs Harry the salesman slumps back in his chair for the third time in twenty minutes. His half-cup of coffee is cold, and he looks out over the top of his worn-cloth cubicle wanting to twist someone's head off. "These leads...
Five ways to boost your promotion in 2021
Stuck in a publicity rut? Here are five quick resolutions to boost your marketing program for 2021. 1. Get more Facebook likes Simply ask for comments. Put up a compelling photo. Ask your fans to share it on their timelines with a request to like your page. Or boost...
The landing page – leave it out and waste your ad dollars
Are you wasting your ad budget? Google receives some $12 billion in ad revenue each year. Facebook, some $4 billion. But how much of that is wasted? By wasted I mean that many marketers fail to include one essential step in their ad plan: a good landing page. A...
Grow your business with newsletter signups
It’s been said that the only purpose of Facebook is to grow your email list. And I bet you thought email was dead. After all, everyone gets bombarded with spam. We all hate the tons of emails we get, but let’s admit it — everyone reads the letters of their favorite...
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