Home Care Marketing Blog
The four secrets of sales copywriting
The mortgage banker could not understand what I was saying. “I’m a copywriter,” I said. “A what?” I might as well have said "a screwdriver." “A copywriter,” I repeated. “I put words together that make people buy stuff.” He was one of my prospects who became a client...
7 quick Facebook tricks to boost your home care agency
You've heard all about how to use Facebook to boost your business beyond your wildest dreams. "Sure, but I'm not that into Facebook," you say. You might be wondering if it's possible to carry out a minimum level of Facebook promotion that does not take a lot of time,...
Fixing what’s halting your home care success
Do you sometimes wonder where the bumps in the road are that are slowing down your business? ... When you’re so close to the trees, you often miss the forest. For the past few months I’ve been benefitting from a business coach who has steered my goals and efforts...
How to use pay-per-click ads to find caregivers
A good caregiver’s personal values run as deep as a well. Such a person shows true compassion for their client, and their relationship goes beyond punching a time clock. And yet how do you find a good one? Pay-per-click ads can be used to find good caregivers. This...
How to get caretakers with Facebook ads
It happened again. I was chatting with a home care agency a couple of states over in Iowa. It was my last call of the day - and they offered a complaint that I had heard too many times before: "What we really need, Kevin, are caretakers." I had been asking them to...
How to target the sandwich generation
In this video, Kevin Banet, of Savvy Senior Marketing, explains how Facebook pay-per-click ads can be used to find adult children of seniors who need various kinds of senior services.This video's essentials: Do you have enough marketing collateral to make ads...
How to make your timid leads blossom into clients
The missing element in many prospecting programs Harry the salesman slumps back in his chair for the third time in twenty minutes. His half-cup of coffee is cold, and he looks out over the top of his worn-cloth cubicle wanting to twist someone's head off. "These leads...
Sign up for our free guide, "5 Top Marketing Methods Used by Home Care Agencies"
