Boomer Newsletter Program
A customized, printed newsletter for home care
We have developed a printed newsletter designed to strengthen the bond between home care agencies and their clients.
We write the newsletter every month, customize the front page to your home care agency, and then it is sent to the agency’s clients and prospects through the regular mail. The key marketing element is that the newsletter asks for referrals for their home care service.
It’s called the Boomer Newsletter Program.
You may be thinking….
- What good is the regular mail any more?
- Why reach out to current clients?
- What is unique about this type particular newsletter?
A unique feature of the newsletter is that it contains a personal column, under your byline, but which we actually write for you. We contact you each month, suggest a topic, and make the letter personal. Your column will contain your story, interests and heart-felt beliefs. And all of this will create a bond with your clients that will make them remember you and refer family and friends to you.
The Boomer Newsletter is warm, personal, and fun—like a letter from a good neighbor. It’s packed with positive stories, a hero spotlight, a touch of humor, and—the best part—the personal column signed by you.
Don’t worry—you don’t have to moonlight as Hemingway. We ghostwrite it based on a quick survey you fill out once. After that? We handle the rest. Your clients will swear they’re hearing straight from your desk, complete with your photo, your logo, and your “voice.”
Newsletters can capture referrals
Our program involves several crucial components:
- A monthly printed newsletter, sent through the regular mail.
- A column from you that is actually written by us.
- Content designed to strengthen your relationship with your clients.
- Branded to your home care company with your logo and color scheme.
- Designed to retain current ones and get new ones through referrals.
You might be contacting your clients regularly by notifying them of scheduling changes. But have you been communicating with them on a less serious, entertaining level? Why not step up your client relationship efforts with this program?
Here’s how simple it is:
- You fill out a simple form about your experience in home care.
- We write the newsletter.
- We deliver it to you every month as a PDF.
- You print and mail it (or let us handle that for you).
- You get the credit.
That’s it. No hassle. No blank-page panic. Just a steady, meaningful connection.
Read more about this program at “The tortoise wins in our Boomer Newsletter Program.”
Or take action now to begin the program by clicking on the button below.