A staffing company owner’s cry for help on a popular Facebook business page recently was answered by some interesting responses. The page was Home Health Care Agency Professionals Network. Since it is a public page, we thought we’d show you the advice given. My own advice is at the end.
Jen H
I’m a skilled therapy staffing company and market to skilled home health agencies. Since Covid, I can’t drop in on agencies. I get hung up on when I cold call and my written communications (paper and digital) are unanswered.
Anyone with insight on how I can get someone to at least listen to me?
Answers to Jen’s question
Heather A
Send something of value in mailings or email. We switched billing companies because our current company sent us a Home Health newsletter quarterly. When it was time to make a change, we picked the company that had been persistent and been adding value to our company already. When I am trying to find PT info I often run into a paywall on the APTA website. If the APTA has a relevant news article to Home Health, I would appreciate getting that emailed or mailed to me. I may not be looking for a new skilled therapy company now, but when I was, I would first consider a company that was adding value with their marketing.
Kristy H
Do you want to connect Friday? We can talk about some things that helped me. I started with mailers and made sure to include my cost per service. I really think this is what brought people to me. Once I got around 45 contracts, I really haven’t done much marketing. I do occasionally check for home health agencies around my area and I keep a spreadsheet of who I have contacted (whether it be by mail, phone, email) and if I got a response of any kind. I try to do follow ups every 9-12 months because I don’t want to drive them crazy! But now it’s pretty much word of mouth!
Deena S
You should reach out to the marketers of the home health care agencies. Maybe post certain agencies and ask for the name/number of the liaisons. Schedule with them to drop off to their offices. I used to be a HH liaison and would always try to gather resources for my office and our patients.
Kevin J Banet
The above advice is good. Also, put together a list of 50 such agencies in your area. Send them a letter in the regular mail every month. Make the letter interesting – write what would be helpful to them in finding good skilled therapists. Keep sending the letters. Consistency is important.
Why not use this marketing method to bring in more clients and customers? Get in touch with us at Savvy Senior Marketing by making an appointment for a free 20-minute phone consult, or by sending us an email.
