Email Marketing
Email Marketing for Home Care
A steady stream of helpful emails is an essential part of your home care marketing mix. You can achieve an open rate of 25% or more if your message is helpful and even entertaining at times. This bolsters your brand before current clients as well as prospects.
Our Email Marketing System helps both 1) Retain current clients, 2) Nurture and educate new prospects.
Our program goes beyond just blasting emails. It entices responses on the part of subscribers and alerts your sales team in real time of their interest. It is a true sales funnel system.
The emails involve an automated series of newsletters, sent every other week to educate your audience and give your brand exposure to subscribers. Each newsletter covers a certain topic of interest for seniors living at home. It also contains either a short survey or quiz that functions as an involvement technique. The survey or quiz serves as a teaser to get them more involved.
Not only that, but when they finish the survey, a PDF of their results is immediately sent to your sales team. Thus, your staff is alerted to their interest and you can decide whether you want to call them up with a sales pitch for your services, or just make a personal contact, for current clients, to make sure your services are up to par.
We will also attract new subscribers by installing a form on your website. We will offer a free gift item, such as a white-labeled infographic with your company name, or a whitepaper, for their refrigerator with tips for seniors on living at home.
We will send you a list of five-star prospects every month, as ranked by our mailing system method, so that your sales team will know who to follow up with.
We will also get double-duty out of our emails by posting the email as an article on your website. Thus, your search ranking is helped with the addition of relevant content.
People still open emails
You may have heard that no one opens emails any more. Well, email is still an effective sales funnel. Our open rates for clients are 25%, 30% and higher.
Thus, our Email Marketing System involves this sales funnel:
- Setting up an automated email system with your current clients and prospects
- Sending relevant and interesting emails pertaining to seniors
- Setting up a signup form on your website offering a free item
- Writing and designing the free item, white-labeled to your home care agency
- Alerting your sales staff via emailed PDF of survey-takers in real time
- Sending you a monthly list of the most avid subscribers
- Set up each email as an article on your website
Want to learn if our Email Marketing System would work for your home care agency? Make a free 30-minute appointment with us on our calendar. You may also call us at the number at the top of the page, or send us an email.
You might also want to look into our Client Acquisition Program for home care agencies, as well as our Website Design services.