Lead Generation Program

Turn home care browsers into buyers

Every day, 10,000 Americans turn 65—and many of them (or their families) are looking for home care. The opportunity is growing, and smart agencies are already reaping the rewards.

In fact, home care agencies saw a 10.5% increase in customers last year, more than doubling the growth from the previous year, according to the 2024 Activated Insights Benchmarking Report. Demand is rising—but only for those who know how to meet it.

So, how do you capture this wave?

Sure, you could try advertising, knocking on referral doors, or giving talks at senior centers. But that trial-and-error approach often feels like tossing darts in the dark. Too many agency owners give up on a method before it has a chance to work—or before they’ve figured out how to work it.

At Savvy Senior Marketing, we’ve already cracked the code.

Targeted Leads. Delivered Fast.

We run carefully tuned pay-per-click campaigns on social media to attract qualified, local home care leads. The moment someone expresses interest, their contact info is sent directly to you—via SMS or CRM—along with access to a shared lead spreadsheet.

We also screen out unqualified prospects, such as those only looking for Medicaid or Medi-Cal services, so your time isn’t wasted.

But here’s the truth: not everyone is ready to sign up today.

Some families are still gathering information. Some seniors are not quite ready. That’s where we shine.

Stay Top-of-Mind Until They’re Ready

We keep you connected with these prospects through ongoing, multi-channel follow-up—emails, texts, print, and more. It’s like watering seeds in a garden: when they’re ready to bloom, they’ll choose the provider who’s already familiar and trustworthy—you.

Let us help you build relationships today that turn into loyal clients tomorrow.

Click the button below to learn more.