Home Care Website Design
A winning home care website design
A website is usually the first place a home care prospect will go after they hear about your agency. That’s why it should clearly explain why they should do business with you, and motivate them to contact you.
As a home care agency owner, you need someone who has the technical chops of designing a website as well as the knowledge of home care and its many facets. All with the writing ability to convert prospects into buyers.
We at Savvy Senior Marketing can do both. We have both technical expertise in making your website attractive and SEO-friendly, as well as the experience in writing copy for home care websites for years.
Here are three of the most important areas that we cover with each website:
1. Clearly explain your USP
We will talk with you about your unique selling proposition, your history, and why you chose the home care space as a business. We will work with you in coming up with a one-sentence description of how your home care service will help your prospects care for their elderly loved one.
For example, your tag line might be, “We will ease your frustration in making your senior safe at home with our licensed staff of well-trained and compassionate caregivers.”
2. Make a strong call to action
Every marketing effort needs a clear call to action – an easy, very visible way to encourage the reader to contact you. There should be a phone number provided, as well as a form to fill out.
The prospect needs to be taken by the hand and shown what will happen, from the time they first inquire to when the caregiver is first sent to the home.
3. Offer a freebie
Everyone wants something free. Your offer of a free whitepaper on, for example, the needs of the stressed family caregiver shows that you have sympathy for them, and expertise in home care. It is also a generous gesture that shows you are willing to help them.
One whitepaper that we design for clients is something along the lines of “Five Ways to Know if Your Loved One Needs Home Care.” This free item is a great way to capture contact information and follow up with further contact with the prospect.
Simple-platform websites
For many smaller home care companies, a simple website built on a platform offered by such companies as Wix, Weebly, or GoDaddy will do fine. Such platforms have come a long way over the years. They look very sophisticated and have well-designed functionality, such as with search engine optimization, forms, popup forms, chat boxes, and so on. In some ways they rival the more expensive high-level maintained platforms.
We at Savvy Senior Marketing can design your home care website on one of these platforms, as well as write winning sales copy and provide attractive images to make your home care company shine with brand strength. It pays to work with a company that has expertise in your area of business rather than go with a company that has none of this. Knowing the business can save you from wasting a lot of your hard-earned dollars.
Want to see what we’ve done? See samples of the websites we have designed.
Want to learn if our Website Design would work for your home care agency? Make a free 30-minute appointment with us on our calendar. You may also call us at the number at the top of the page, or send us an email.
You might also want to look into our Client Acquisition Program for home care agencies, as well as our Email Marketing System.