Planting the Seeds of Loyalty
“Newsletters are worthless.”
That’s what so many business owners believe.
But here’s the truth: a printed newsletter—when it’s personal, warm, and informative—can be like a bridge that connects your clients and prospects more deeply to you.
Think about it. With home care, trust is everything. Yet, how often do we unintentionally take our clients for granted? We assume they’re satisfied, never realizing they might be quietly considering another agency. Or, if things are going well, they might happily refer friends and family if we simply nurtured the relationship.
And here’s the kicker: most agencies don’t do anything to strengthen that bond. They believe a personal newsletter is a waste of time.
But your clients crave connection. They want to feel like more than just a name on a schedule. When something tangible arrives in their mailbox—a friendly, heartfelt newsletter—it feels like a handshake across the miles, a little reminder that you see them, you value them, you care.
A newsletter isn’t just ink on paper. It’s like planting seeds of loyalty, month after month.
The Boomer Newsletter: Simple, Personal, Effective
That’s why we created the Boomer Newsletter, a monthly publication designed specifically for home care agencies.
Here’s how it works:
Every month, I’ll ask you for a short personal event in your life. It doesn’t have to be anything dramatic—maybe your daughter’s graduation, a funny moment at the office, or how you first discovered the need for home care in your own family. It could even be a memory of your grandmother or grandfather who inspired you to serve the elderly.
We take that little story and turn it into a warm, engaging column under your byline. In other words, the personal column has your name, but we do all the writing for you.
Then we add two additional articles—one is a hero story about an older adult overcoming challenges or doing something great for others. The other is a lighthearted, humorous piece to brighten someone’s day.
We even customize the newsletter with your agency’s branding and logo, and include a few gentle reminders for clients to refer friends and family.
And just like that, your clients start to feel like they know you.
One agency owner who works with veterans told me this:
“The clients love your newsletter. A few of them even told my caregivers that I’m a pretty good guy. And I’m fairly certain that I haven’t even talked to them!”
That’s the magic of the written word. It creates a bond where none existed before. It’s like being in two places at once—building trust with dozens of clients without leaving your office.
More Than Just Paper
Another agency owner wrote:
“You’re a heck of a writer… We’ve been using the newsletter, and we’ve received one very nice compliment from a client. I’m sure it’s having an impact behind the scenes.”
And here’s the beauty: you can double the impact by sharing these stories on your Facebook page, or agency website.
One agency owner we know has been mailing his own newsletter for nearly twenty years. He started by sharing little updates about his kids in school—now he talks about their careers and other family events. His clients and prospects eagerly wait for it every month. He never skips an issue because he knows consistency builds trust.
A Simple Way to Save Clients Before You Lose Them
A monthly newsletter is more than a “nice touch.” It can be a safety net.
It keeps you top of mind. It provides a real human connection besides that of the caregiver. It opens a feedback loop. And sometimes, it prompts a client to reach out about a small issue before it grows into a reason to switch agencies.
Who knows how many clients you could save—simply by reminding them every month that you’re there, that you care, and that you’re listening?
Don’t Try to Do It All Yourself
Now, you might be thinking, I could do this myself.
But will you really? Will you design the layout, write the articles, find the right images, and get it all printed on time every month? Or will it become just another “good idea” that never happens?
That’s where we come in. At Savvy Senior Marketing, we take care of the writing, design, and customization for you. All you do is send us a personal detail or story, and we do the rest.
It’s one of the simplest, most affordable ways to strengthen your communication with clients—and it pays for itself in loyalty and referrals.
So, why wait? Let’s create a newsletter that keeps your clients connected, engaged, and loyal.
If you contact us soon, we can prepare your August newsletter for you. Let’s get started.
