Don’t Ghost Your Home Care Clients
If you made a new friend, you wouldn’t just vanish after a few months, right?
No way—you’d check in. A call, a quick note, maybe even a holiday card.
Your home care clients are no different. Sure, you might not be the one sitting at their kitchen table every day, but your caregivers are. That relationship is gold—and you can either let it sit in the bank collecting dust, or you can invest in it so it grows.
Here’s the bridge: a monthly printed newsletter. Old-school, ink-on-paper. Something they can hold, circle, dog-ear, stick on the fridge. Unlike emails, it won’t get buried in the junk folder between “Act now!” and “Your password is expiring.”
That’s where our Boomer News comes in.
It’s warm, personal, and fun—like a letter from a good neighbor. It’s packed with positive stories, a hero spotlight, a touch of humor, and—the best part—a personal column signed by you.
Don’t worry—you don’t have to moonlight as Hemingway. We ghostwrite it based on a quick survey you fill out once. After that? We handle the rest. Your clients will swear they’re hearing straight from your desk, complete with your photo, your logo, and your “voice.”
The Magic of the Personal Touch
One agency owner told me:
“My clients love your newsletter. A few of them even told my caregivers that I’m a pretty good guy. And I’m fairly certain I haven’t even talked to them!”
That’s the magic. The written word slips past the front door and sits down at the table. It builds trust where none existed.
And yes—it’s also smart business. Each issue includes gentle referral ads and even a referral form with a free ebook gift. So while you’re deepening connections, you’re also planting seeds for new business.
Here’s how simple it is:
- We write the newsletter.
- We deliver it to you every month on the 20th as a PDF.
- You print and mail it—or let us handle that for you.
- You get the credit.
That’s it. No hassle. No blank-page panic. Just a steady, meaningful connection.
Why not grab a spot on my calendar right now? Just click the button below and let’s chat about how the Boomer Newsletter can make your agency the one clients remember fondly—and refer generously.
