by Kevin Banet | Apr 10, 2021 | Senior issues
It happened again. I was chatting with a home care agency a couple of states over in Iowa. It was my last call of the day – and they offered a complaint that I had heard too many times before: “What we really need, Kevin, are caretakers.” I had been...
by Kevin Banet | Mar 25, 2021 | Advertising, Email marketing, Facebook marketing
Stuck in a publicity rut? Here are five quick resolutions to boost your marketing program for 2021. 1. Get more Facebook likes Simply ask for comments. Put up a compelling photo. Ask your fans to share it on their timelines with a request to like your page. Or boost...
by Kevin Banet | Mar 18, 2021 | Advertising
Are you wasting your ad budget? Google receives some $12 billion in ad revenue each year. Facebook, some $4 billion. But how much of that is wasted? By wasted I mean that many marketers fail to include one essential step in their ad plan: a good landing page. A...
by Kevin Banet | Mar 11, 2021 | Advertising, Social media marketing
It’s been said that the only purpose of Facebook is to grow your email list. And I bet you thought email was dead. After all, everyone gets bombarded with spam. We all hate the tons of emails we get, but let’s admit it — everyone reads the letters of their favorite...
by Kevin Banet | Mar 4, 2021 | Social media marketing
The court jester in the king’s castle of years ago served a helpful purpose – he made people laugh, often making light of current events. Today’s court jester lives on Facebook in the form of memes – those eye-catching photos with pithy sayings that can go viral in...
