by Kevin Banet | Sep 21, 2026 | Advertising, Case study, Google ads
Using Google Ads to Catch Home Care Clients If you love fishing, you check your tackle, make sure your line is strong, and head out into open water. Most anglers motor straight for the cove where all the other boats already are. It’s crowded, but at least you...
by Kevin Banet | Feb 23, 2026 | Advertising, Lead generation
How Far Can AI Take You? Sure, AI is everywhere. But AI doesn’t create great marketing.Clear positioning does. AI doesn’t build trust.Strong messaging does. AI doesn’t differentiate your agency.A compelling advantage does. For home care companies and senior service...
by Associate Editor | Feb 20, 2026 | Advertising, Client retention, Copywriting, Facebook marketing, Lead generation, Marketing, Multichannel marketing
And How to Fix Them to Win More Clients Home care agency owners: Do you feel frustrated because your ad marketing strategy seems to be stuck in the doldrums? We’re talking here specifically about paid social media advertising. If your pipeline of good prospects has...
by Kevin Banet | Feb 5, 2026 | Advertising, Facebook marketing, Lead generation
If you’re running Meta / Facebook ads for a home care agency or senior service company, you’ve likely learned a hard truth: most “cheap” leads aren’t serious buyers. They click, fill out a form, and then disappear—or worse, they were never truly looking for care in...
by Kevin Banet | Apr 16, 2025 | Advertising, Email marketing, Facebook marketing, Lead generation, Print marketing
Need outside marketing for your home care agency? After reaching a certain level of growth, every home care agency needs regular promotion to ensure a constant flow of clients. With all the techniques and media systems out there, it only makes sense that an agency...
by Kevin Banet | Feb 18, 2024 | Advertising, Facebook marketing, Lead generation
Click straight to the subhead: FirstHeadingSnares of online adsSenior home care marketing — the secrets of expertsIntegration softwareSwiss watch advertising efficiency Want to find more senior care clients for your senior services company? Pick up your marketing...
