by Kevin Banet | Nov 6, 2021 | Advertising, Case study
We were asked by two home care agencies to find caregivers. We researched the agencies, their unique selling propositions, and began pulling together images. Below are two of the ads we ran on social media. Ad results: 15 candidates in 13 days Choosing Facebook as our...
by Kevin Banet | Mar 25, 2021 | Advertising, Email marketing, Facebook marketing
Stuck in a publicity rut? Here are five quick resolutions to boost your marketing program for 2021. 1. Get more Facebook likes Simply ask for comments. Put up a compelling photo. Ask your fans to share it on their timelines with a request to like your page. Or boost...
by Kevin Banet | Mar 18, 2021 | Advertising
Are you wasting your ad budget? Google receives some $12 billion in ad revenue each year. Facebook, some $4 billion. But how much of that is wasted? By wasted I mean that many marketers fail to include one essential step in their ad plan: a good landing page. A...
by Kevin Banet | Mar 11, 2021 | Advertising, Social media marketing
It’s been said that the only purpose of Facebook is to grow your email list. And I bet you thought email was dead. After all, everyone gets bombarded with spam. We all hate the tons of emails we get, but let’s admit it — everyone reads the letters of their favorite...
