by Kevin Banet | Sep 3, 2026 | Google ads, Home care marketing, marketing for trades
Ad Account Ownership for Local Businesses For home care agencies, local trades companies, and local service providers, Google Ads does a good job of attracting high-intent customers. However, a critical design decision often flies under the radar: whether your digital...
by Kevin Banet | Aug 26, 2026 | Burlington, Business matters, Hampshire, Pingree Grove
Sen. Syverson Points to Growth West of Elgin While statewide headlines frequently focus on population decline and economic retraction in various parts of Illinois, local leaders are pointing to bright spots that defy the trend. State Senator Dave Syverson (R-35th)...
by Kevin Banet | Jul 18, 2026 | Business matters
Local Professional Expertise The Fox Valley region northwest of Chicago has a new digital anchor. Recently launched, Fox Valley Pros has stepped onto the scene with a clear, community-focused mission: to serve as a curated directory for local residents seeking...
by Kevin Banet | Feb 23, 2026 | Advertising, Lead generation
How Far Can AI Take You? Sure, AI is everywhere. But AI doesn’t create great marketing.Clear positioning does. AI doesn’t build trust.Strong messaging does. AI doesn’t differentiate your agency.A compelling advantage does. For home care companies and senior service...
by Kevin Banet | Feb 5, 2026 | Advertising, Facebook marketing, Lead generation
If you’re running Meta / Facebook ads for a home care agency or senior service company, you’ve likely learned a hard truth: most “cheap” leads aren’t serious buyers. They click, fill out a form, and then disappear—or worse, they were never truly looking for care in...
