by Kevin Banet | Oct 19, 2026 | Home care marketing, Website design
Like a Flock of Birds When I was younger, team sports could be tricky. In the heat of the play, I would sometimes get confused about who was actually on my team. Once, when playing football with some neighborhood kids, I was made quarterback, mostly out of deference...
by Kevin Banet | Oct 13, 2026 | Advertising, Google ads
Pay for Conversions, not Clicks If you’ve ever searched for a plumber, electrician, or HVAC technician in a pinch, you’ve probably noticed those neat little business profile boxes sitting right at the absolute top of Google. Those are Local Services Ads (LSAs), and...
by Kevin Banet | Sep 21, 2026 | Advertising, Case study, Google ads
Using Google Ads to Catch Home Care Clients If you love fishing, you check your tackle, make sure your line is strong, and head out into open water. Most anglers motor straight for the cove where all the other boats already are. It’s crowded, but at least you...
by Kevin Banet | Sep 3, 2026 | Google ads, Home care marketing, marketing for trades
Ad Account Ownership for Local Businesses For home care agencies, local trades companies, and local service providers, Google Ads does a good job of attracting high-intent customers. However, a critical design decision often flies under the radar: whether your digital...
by Kevin Banet | Aug 26, 2026 | Burlington, Business matters, Hampshire, Pingree Grove
Sen. Syverson Points to Growth West of Elgin While statewide headlines frequently focus on population decline and economic retraction in various parts of Illinois, local leaders are pointing to bright spots that defy the trend. State Senator Dave Syverson (R-35th)...
