Website Design
A winning website design
A website is usually the first place a prospective customer or client will go after they hear about your company. That’s why it should clearly explain why they should do business with you, and motivate them to contact you.
As business owner, you need someone who has the technical chops of designing a website as well as the knowledge of your business and its many facets. All with the writing ability to convert prospects into buyers.
We at Savvy Senior Marketing can do both. We have both technical expertise in making your website attractive and SEO-friendly, as well as the experience in writing copy for business and nonprofit websites for years.
Here are three of the most important areas that we cover with each website:
1. Clearly explain your USP
We will talk with you about your unique selling proposition, your history, and why you chose your business. We will work with you in coming up with a one-sentence description of how your service or product will provide your prospects with what they are looking for.
For example, your tag line might be, “We will ease your frustration in making your senior safe at home with our licensed staff of well-trained and compassionate caregivers.”
2. Make a strong call to action
Every marketing effort needs a clear call to action – an easy, very visible way to encourage the reader to contact you. There should be a phone number provided, as well as a form to fill out.
The prospect needs to be taken by the hand and shown what will happen, from the time they first inquire to when your service is delivered.
3. Offer a freebie
Everyone wants something free. Your offer of a free whitepaper on, for example, the needs of the stressed family caregiver shows that you have sympathy for them, and expertise in say, home care. It is also a generous gesture that shows you are willing to help them.
One whitepaper that we design for clients is something along the lines of “Five Ways to Know if Your Loved One Needs Home Care.” This free item is a great way to capture contact information and follow up with further contact with the prospect.
Simple-platform websites
For many smaller companies, a simple website built on a platform by for example Wix, Weebly, or GoDaddy will do fine. Such platforms have come a long way over the years. They look very sophisticated and have well-designed functionality, such as with search engine optimization, forms, popup forms, chat boxes, and so on. In some ways they rival the more expensive high-level maintained platforms.
Another option that we offer is to design your website on a WordPress platform, which is what this website uses.
We at Savvy Senior Marketing can design your website on one of these platforms, as well as write winning sales copy and provide attractive images to make your company shine with brand strength. It pays to work with a company that has expertise in your area of business rather than go with a company that has none of this. Knowing the business can save you from wasting a lot of your hard-earned dollars.
Want to see what we’ve done? See samples of the websites we have designed.
Want to learn if our Website Design would work for your company? Make a free 30-minute appointment with us on our calendar. You may send us an email.