A marketing program with three crucial benefits

What is one of the most successful ways to get new clients that is almost universally ignored by small businesses?

The answer: Referrals from current clients.

It’s likely true of home care agencies like yours as it is of businesses in general.

Let me ask this a different way. If the phone rings, which kind of prospective client would you like to talk with — your average caller who asks a lot of questions, or a referral from one of your happy clients?

You know the answer.

Jordan Belfort, the Wolf of Wall Street, said that after a few months in his mortgage business, new clients were almost always referrals. “Why?” he asked, “It’s because I asked for them. I asked for them relentlessly.”

Diamonds in your own backyard

There is a story known to marketers of an ancient Persian entrepreneur named Ali Hafed who sold his house and searched the world for diamonds to become rich. However, he grew poor and died without realizing that his original backyard garden contained acres of diamonds.

Books have been written and conferences have been delivered about the plethora of ways you can get new clients. But the most obvious way is the gorilla that is hidden in plain view: referrals from clients.

Direct mail is “sticky”

You might be asking: What’s the best home care client referral program? There is a way to get referrals and keep in touch with your current clients as well. It is with a printed newsletter sent through the good ol’ U.S. post office. It is sticky. And yet direct mail seems to be the forgotten cousin amid today’s high-tech electronic methods. But its high tactile characteristic pulls great results.

I can just hear objections at this point:

“But when I get solicitations in the mail, I just dump them in the garbage.”

OK — but do you dump letters from personal small-businesses that you pay thousands to every month? Those that provide a very personal service such as home care?

What if you, as an elderly person or your adult child, received a monthly, attractive fun-to-read newsletter? What if the newsletter was not overly promotional or “salesy”? What if your clients received their newsletter in a hand-addressed envelope that came from your own office?

New and current clients

Our Client Referral & Retention Program delivers a customized, professionally developed newsletter written for home care clients that will attract, entertain and inform your list and leave a lasting, positive impression on your brand.

Issued monthly, the newsletter contains a column from you that we will write for you. The column will be personal and will endear your readers to you like butter to bread. We will come up with column ideas for you and contact you every month.

The rest of the newsletter will contain news, features and humor that your subscribers will wait for with eager anticipation every month. The letter is not just a begging piece that only asks. It gives as well.

This short newsletter will carry out three crucial functions of your home care company:

• Gain Referrals
• Retain Your Clients
• Act as a Feedback Loop from Clients

Wouldn’t your elderly clients as well as their adult children respond in your favor after reading something like this?

Why not use this marketing method to bring in more clients and customers? Get in touch with us at Savvy Senior Marketing by making an appointment for a free 20-minute phone consult, or by sending us an email.

Our “Boomer News”

Our monthly newsletter is called “Boomer News,” and when it lands on your clients’ dinner table or counter, its attractive look and bright colors is bound to hold their attention. Unlike emails that are quickly dismissed, a printed newsletter has staying power. And wouldn’t you want to read a newsletter with many positive stories about aging, health, along with a bit of humor?

The key to this newsletter’s success is your personal column that is written by us — with your cooperation.

Would you like to learn more? We encourage you to set up an appointment with us to learn the system and find out how you can get started.

Have you run into obstacles with newsletters?

Let us ask you these questions:

• Have you tried other marketing techniques that haven’t worked well?
• Have you been unable to find the time to write a monthly printed newsletter?
• Do you find it difficult to find topics to write about?
• Do you lack writing skills?
• Have you shied away from direct mail because it is time-consuming?

We are professionals in this area. We can write compelling content that will bring a smile to your clients’ faces and make a good impression about your home care agency. Learn more — send an email request about our Client Referral Program.

Deliverables – Client Referral & Retention Program

Here’s what you get when you sign up for our newsletter system:

• Monthly PDF newsletter for you to print and mail
• Personal column from you, written by us
• Other articles on news, encouragement and humor
• Attractively designed customized masthead with your logo
• An alert system for new referrals

This program works best when you have thirty or more clients. Don’t forget to include the names of the adult children who are decision makers in this, as well as prospects.

We can also send out the mailpieces for you. Inquire about this service.

Contact us by email today to start your Client Referral & Retention Program to bring in new clients for your home care business.