by Kevin Banet | Apr 9, 2024 | Client Referral Program, Direct mail marketing, Print marketing
Direct mail works Have you ever asked yourself the question, “Will a direct mail marketing campaign work for a home care company like mine?” We hope that what we have to say here will make you rethink your game plan for marketing your home care agency....
by Kevin Banet | Apr 3, 2024 | Client Referral Program, Direct mail marketing, Print marketing
A marketing program with three crucial benefits What is one of the most successful ways to get new clients that is almost universally ignored by small businesses? The answer: Referrals from current clients. It’s likely true of home care agencies like yours as it is of...
by Kevin Banet | Oct 24, 2021 | Case study, Copywriting, Print marketing
It takes some real people skills to produce what seems like a simple marketing piece. Here’s a day-by-day story of how we designed a one-sided flyer for an online payment company in two weeks. We were asked to produce a PDF flyer that would display its payment service...
by Kevin Banet | May 18, 2019 | Customer retention, Print marketing
Irish pop singer Brian McFadden sings a popular playful melody “Be True to Your Woman.” In the song, he recalls trying to talk his friend out of turning his back on his girlfriend to “risk it all for a moment of lust.” Let’s not get too...
by Kevin Banet | Nov 2, 2018 | Print marketing
This month between 10,000 and 100,000 people will search for the term “home care agency.” A similar number are searching for “home health agency,” and “home health aide,” according to Google. Why? It could be that these people are...
by Kevin Banet | Sep 25, 2018 | Customer retention, Print marketing
Don’t lose the loyalty of your home care clients! Most home care business owners and franchisers miss an essential part of their business – home care client retention. Many such business owners spin their wheels with various online and offline methods to...