by Kevin Banet | Oct 8, 2022 | Case study, Client Acquisition Program
Reluctant to pick up the phone to make a cold call? Don’t feel bad – this is common even among people paid to make sales. For your home care agency, it’s no different. But if you want to get past your trepidation, I’ll explain here what you can learn. We...
by Kevin Banet | May 21, 2022 | Case study, Multichannel marketing
I was getting frustrated. I was running a marketing program that I was sure could win clients for home care agencies. My plan consisted of ads on Facebook aimed at beleaguered adult children caring for mom or dad who had trouble living alone. I thought it would work...
by Kevin Banet | May 5, 2022 | Case study
Covid was a difficult time for everyone. But sometimes when you step in to help someone, things just happen to work out right. When Joshua Placencio’s grandfather became ill, he had to quit his job as an activities assistant for a physical rehab company in...
by Kevin Banet | Apr 2, 2022 | Case study, News
Concerned about getting sued as a case manager in your job? It could happen to you. Case managers are increasingly in the crosshairs of malpractice lawsuits, according to a speaker at last week’s CMSA convention in the Chicago area. A lawsuit involving an elderly...
by Kevin Banet | Dec 23, 2021 | Case study
Did you know that the “failed email” newsletter that I sent last week was part of a test that saw a huge success? The email that I sent talked about how a trucking industry’s email was sure to flop because they spent all their time talking about...
by Kevin Banet | Dec 7, 2021 | Case study, Copywriting, Email marketing
When I was in journalism school, the students used to joke about the phrase our teacher used to criticize our poor writing. He would quip in a gravelly voice, “This story needs major surgery.” Well, I came across an example of just such an article. While looking on a...
