Home care is like a footrace

What difference does four seconds make? Years ago while in high school, I took fourth place in the two-mile event in our conference’s annual track meet. Two miles is eight long laps. In that race I ran one of my best times. But it wasn’t good enough. Our team...

Gun to the head home care marketing

I recently spoke to a home care agency owner who had begun his plan to bring in more clients. He knew he had to spend money. “I hired someone,” he said. “If I pay them $50,000 per year, they would have to produce in three months. Otherwise, he goes.” I agreed with...