by Kevin Banet | Sep 25, 2024 | Direct mail marketing, Print marketing
The magic of lumpy (or 3D) mail lies in its ability to stand out, whether it’s larger than expected or looks like a gift. Click directly to subheads: 2 3 FirstHeadingLumpy mail stands outThe “Wow” Factor of Lumpy MailBranded Gifts: A Lasting ImpressionShow Your...
by Kevin Banet | May 24, 2024 | Client Referral Program, Direct mail marketing
Click straight to the subhead: FirstHeadingPeople like the printed wordA personal touch every month People like the printed word We recently sent out copies of the mother of all sales letters — eight pages long — to a certain group of home care agency owners at...
by Kevin Banet | Apr 9, 2024 | Client Referral Program, Direct mail marketing, Print marketing
Click straight to the subhead: FirstHeadingDirect mail worksPre-internet generationBonding with your clients Direct mail works Have you ever asked yourself the question, “Will a direct mail marketing campaign work for a home care company like mine?” We...
by Kevin Banet | Apr 3, 2024 | Client Referral Program, Direct mail marketing, Print marketing
Click straight to the subhead: FirstHeadingA marketing program with three crucial benefitsDiamonds in your own backyardDirect mail is "sticky"New and current clientsOur "Boomer News"Have you run into obstacles with newsletters?Deliverables – Client Referral &...
by Kevin Banet | Aug 19, 2022 | Client Acquisition Program, Direct mail marketing
Walk into any Starbucks and you’ll likely be pleasantly awed by the boundless number of coffee blends available. In fact, there are 87,000 different combinations of coffees and customizations possible, according to the Wall Street Journal. Like any consumer, you...
by Kevin Banet | Aug 15, 2022 | Client Acquisition Program, Direct mail marketing, Email marketing
I’ll never forget a short but curious conversation I had at a youth convention. “Are you Kevin Banet?” the woman asked me. “Yes, I am.” “Are you Kevin Banet?” She asked a second time. Apparently, she had received my emails, but could hardly believe it when she...
