by Kevin Banet | Apr 9, 2024 | Client Referral Program, Direct mail marketing, Print marketing
Direct mail works Have you ever asked yourself the question, “Will a direct mail marketing campaign work for a home care company like mine?” We hope that what we have to say here will make you rethink your game plan for marketing your home care agency....
by Kevin Banet | Apr 3, 2024 | Client Referral Program, Direct mail marketing, Print marketing
A marketing program with three crucial benefits What is one of the most successful ways to get new clients that is almost universally ignored by small businesses? The answer: Referrals from current clients. It’s likely true of home care agencies like yours as it is of...
by Kevin Banet | Aug 19, 2022 | Client Acquisition Program, Direct mail marketing
Walk into any Starbucks and you’ll likely be pleasantly awed by the boundless number of coffee blends available. In fact, there are 87,000 different combinations of coffees and customizations possible, according to the Wall Street Journal. Like any consumer, you...
by Kevin Banet | Aug 15, 2022 | Client Acquisition Program, Direct mail marketing, Email marketing
I’ll never forget a short but curious conversation I had at a youth convention. “Are you Kevin Banet?” the woman asked me. “Yes, I am.” “Are you Kevin Banet?” She asked a second time. Apparently, she had received my emails, but could hardly believe it when she...
by Kevin Banet | Jul 23, 2022 | Client Acquisition Program, Direct mail marketing
It happens too often. You walk in the office one day, and before you can grab your coffee, your marketer tells you he is quitting. You are disappointed. You have put in a lot of time and effort into their training … this person was a quick learner. He or she did well...
by Kevin Banet | Jan 12, 2022 | Direct mail marketing, Email marketing
Reaching behind the castle wall You may have wondered about all the hubbub behind omnichannel marketing. Omnichannel marketing is the coordination of different promotion methods to reach the same prospects. Thus, marketing collateral in various forms is sent to the...