Home Care Marketing Blog
Google trend shows huge importance of home care agency SEO
New data show a jump in search for home care agencies of 34% in four years Have you wondered if you should add search engine optimization (SEO) to your home care agency marketing mix? It would probably pay to do so, according to the latest data shown by Google, the...
Case study: best three email subject lines
These subject lines are sure to boost your senior care emails The subject line is the most crucial link in the chain when it comes to how well-read your newsletters will be. Whether it's a phrase short or long, the subject line is your eye-opener, your elevator pitch,...
A mastermind group will boost your home care business
(Sample mastermind plan included) I don't know about you, but I am fascinated with old books. Tomes with yellowed pages, outdated type fonts. Sometimes the books even smell a bit. And you'll find a low price stamped on them that will bring a wry smile to anyone. When...
Expert says keep up with home care trends – or die
Forbes magazine The founder and CEO of a home care agency said that those in the industry must adapt themselves to current trends - or they will flat out fail. "A shifting regulatory environment and demographic pressures have begun forcing home care businesses to...
“Be True to Your Woman” rings true for home care, too
Irish pop singer Brian McFadden sings a popular playful melody "Be True to Your Woman." In the song, he recalls trying to talk his friend out of turning his back on his girlfriend to "risk it all for a moment of lust." Let's not get too Freudian here.... But he sings...
Postcard marketing? “I don’t believe it” she said
I don't often provoke angry reactions from other marketers in the home care field. I don't mean to. But when it happens, it's good to take note that something important may be poking its nose up in the field. The brouhaha started when I recently shared one of my Savvy...
Our new multichannel marketing for home care hits ’em hard
Your marketing must have the same offer, reach the same audience, and reach them at the same time. You hear a lot of complaints about advertising being everywhere nowadays. But you have to admit - it works. Frequency is the magic word in marketing - get...
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