Home Care Marketing Blog

Wix web design is nosing out Godaddy

Wix web design is nosing out Godaddy

One of the big boys of the hosting and domain companies seems to be losing in popularity to a smaller competitor. Google searches for GoDaddy have dropped over the last five years compared to Wix, and have maybe even lost market share to the smaller Wix. These two...

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Reach your prospects with postcard marketing

Do you want to engage your home care clients like never before? Why not try postcard marketing? Do you want to gain other services from your current clients, or turn your prospects into paying clients? Many home care agencies miss the opportunity to connect with their...

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Google trend shows huge importance of home care agency SEO

Google trend shows huge importance of home care agency SEO

New data show a jump in search for home care agencies of 34% in four years Have you wondered if you should add search engine optimization (SEO) to your home care agency marketing mix? It would probably pay to do so, according to the latest data shown by Google, the...

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Case study: best three email subject lines

Case study: best three email subject lines

These subject lines are sure to boost your senior care emails The subject line is the most crucial link in the chain when it comes to how well-read your newsletters will be. Whether it's a phrase short or long, the subject line is your eye-opener, your elevator pitch,...

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A mastermind group will boost your home care business

A mastermind group will boost your home care business

(Sample mastermind plan included) I don't know about you, but I am fascinated with old books. Tomes with yellowed pages, outdated type fonts. Sometimes the books even smell a bit. And you'll find a low price stamped on them that will bring a wry smile to anyone. When...

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Expert says keep up with home care trends – or die

Forbes magazine The founder and CEO of a home care agency said that those in the industry must adapt themselves to current trends - or they will flat out fail. "A shifting regulatory environment and demographic pressures have begun forcing home care businesses to...

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“Be True to Your Woman” rings true for home care, too

“Be True to Your Woman” rings true for home care, too

Irish pop singer Brian McFadden sings a popular playful melody "Be True to Your Woman." In the song, he recalls trying to talk his friend out of turning his back on his girlfriend to "risk it all for a moment of lust." Let's not get too Freudian here.... But he sings...

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