Home Care Marketing Blog
“Be True to Your Woman” rings true for home care, too
Irish pop singer Brian McFadden sings a popular playful melody "Be True to Your Woman." In the song, he recalls trying to talk his friend out of turning his back on his girlfriend to "risk it all for a moment of lust." Let's not get too Freudian here.... But he sings...
Postcard marketing? “I don’t believe it” she said
I don't often provoke angry reactions from other marketers in the home care field. I don't mean to. But when it happens, it's good to take note that something important may be poking its nose up in the field. The brouhaha started when I recently shared one of my Savvy...
Our new multichannel marketing for home care hits ’em hard
Your marketing must have the same offer, reach the same audience, and reach them at the same time. You hear a lot of complaints about advertising being everywhere nowadays. But you have to admit - it works. Frequency is the magic word in marketing - get...
Five top marketing methods for home care agencies
Which methods do home care agencies find successful? As a home care agency, you need good marketing like a man in a desert needs water. But are you running up against a brick wall in your efforts? You might think, this or that method doesn't seem to work, Many...
Helping our senior clients cope with the “Good Friday” of their lives
Cicero's four advantages of old ageMarketing to home care clients involves engaging them with helpful insights into life's problems. That means helping them deal with the struggles and perplexities of old age.Nothing seems more devastating than declining...
A lickety-split website builder for your small home care agency
GoDaddy coaches you through the SEO process, asking that you include the page's keyword phrase into the headline. Easy website designer for home care We've worked with various kinds of website builders, and GoDaddy's version must be one of the easiest available. It's...
New book on direct mail gives insights to home care marketing
Postcards are more immediate and longer-lasting than emails. And your message is seen by every recipient. Veteran of printed promotion sees a growing potential in this medium Has internet marketing made traditional mail obsolete? Not hardly. Marketing that is mailed...
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