Home Care Marketing Blog
Data reveals two best home care referral sources
Like the girls at the dance A few years ago I knew a young periodontist who admitted that his marketing program was failing. He was good at his work and he had good help at his office. And yet he knew that the plane was reaching the end of the runway and he wasn't...
The “Tale of Two Grandmas” – storytelling for hospice marketing
My TV interview - how storytelling sells hospice You want to convince your hospice prospects about the importance of your service, right? You know that there is a lot of ignorance out there - and yes, just plain resistance - in the area of dying, hospice, and planning...
Free publicity for your home care service awaits you!
You can get free publicity for your home care service with an old school method that still works. Yes, while big-city newspapers are in the decline, the smaller, suburban papers are still getting the advertising dollars that they need to survive. People...
New Whitepaper: “Seven Ways to Turn Bad Media Into Good For Your Home Care Service”
Just out - our free whitepaper! We invite you to download our free whitepaper, "Seven Ways to Turn Bad Media Into Good For Your Home Care Service" by clicking on the title above. You'll also receive practical and timely tips on marketing for the home care...
How your home care service can turn bad media into good publicity
Do you ever hold your breath when you see a major newspaper or TV station in your area run a story on the home care industry? Uh-oh, here come the arrows, you might think. It's usually at least partially bad news: Poor conditions. Untrained workers. The list could go...
Home care workers short on training, Chicago Tribune says
Home care is a booming industry, but the training that is required of workers might not be enough, says a Feb. 17 Sunday Chicago Tribune article. Eight hours of training for home care aides might not be enough, the Tribune says. The question is being raised against a...
PR works! Seven ideas for publicity for your senior care agency
I remember my first day on the job as a novice newspaper reporter. I slid into the chair and thought, where do I find the news? Well, I'm a newspaper reporter. I'm supposed to find it. The paper I worked for was a small Chicago-area suburban paper that came out three...
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