Home Care Marketing Blog
New Whitepaper: “Seven Ways to Turn Bad Media Into Good For Your Home Care Service”
Just out - our free whitepaper! We invite you to download our free whitepaper, "Seven Ways to Turn Bad Media Into Good For Your Home Care Service" by clicking on the title above. You'll also receive practical and timely tips on marketing for the home care...
How your home care service can turn bad media into good publicity
Do you ever hold your breath when you see a major newspaper or TV station in your area run a story on the home care industry? Uh-oh, here come the arrows, you might think. It's usually at least partially bad news: Poor conditions. Untrained workers. The list could go...
Home care workers short on training, Chicago Tribune says
Home care is a booming industry, but the training that is required of workers might not be enough, says a Feb. 17 Sunday Chicago Tribune article. Eight hours of training for home care aides might not be enough, the Tribune says. The question is being raised against a...
PR works! Seven ideas for publicity for your senior care agency
I remember my first day on the job as a novice newspaper reporter. I slid into the chair and thought, where do I find the news? Well, I'm a newspaper reporter. I'm supposed to find it. The paper I worked for was a small Chicago-area suburban paper that came out three...
PR and a lot of “bull” – How to boost your home care publicity
What I learned from a bucking bronco When I was just starting out as a newspaper reporter, a man from the advertising department came into the editorial room and asked me if I'd write a story about a new mechanical bull that a local bar had installed. These devices...
How good is your home care customer retention system?
This month between 10,000 and 100,000 people will search for the term "home care agency." A similar number are searching for "home health agency," and "home health aide," according to Google. Why? It could be that these people are upset with their home care service....
The day I got a call from Harrison For– er, Bob Bly
Superhero copywriter calls when I had pizza on the table If you were a bit-part actor in Hollywood, wouldn't you be impressed if Harrison Ford called you? That's how I felt when I got a call this evening from Bob Bly, a leading copywriter and author of 95 books,...
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