Home Care Marketing Blog
PR and a lot of “bull” – How to boost your home care publicity
What I learned from a bucking bronco When I was just starting out as a newspaper reporter, a man from the advertising department came into the editorial room and asked me if I'd write a story about a new mechanical bull that a local bar had installed. These devices...
How good is your home care customer retention system?
This month between 10,000 and 100,000 people will search for the term "home care agency." A similar number are searching for "home health agency," and "home health aide," according to Google. Why? It could be that these people are upset with their home care service....
The day I got a call from Harrison For– er, Bob Bly
Superhero copywriter calls when I had pizza on the table If you were a bit-part actor in Hollywood, wouldn't you be impressed if Harrison Ford called you? That's how I felt when I got a call this evening from Bob Bly, a leading copywriter and author of 95 books,...
How to compete in SEO with big home care franchises
Are you searching for ways to compete with national franchises with your own private home care company? How can you compete with their large ad campaigns, or their sophisticated SEO programs? Many private home care companies, especially those starting up, struggle to...
New book paves the way for home modification for the elderly
Just last night someone from the rehab center where my dad is staying came to my sister's home. They wanted to see what kind of home modifications were needed to accommodate him, since he would be coming home soon. My dad, age 92, has been recovering for about a month...
Two top tips to retain your senior clients
Home care companies do best to retain their current clients You've heard of "Love Potion No. 9," right? Those of us in the home care industry fall prey to the same impulse as any other business: we chase after the shiny new object. Yes, that new internet idea or...
Maine home care initiative on Nov. 6 might cause problems
A citizen initiative on the Nov. 6 ballot in Maine promises what some may see as a big boost to home care companies - but there might be some flies in the ointment. The initiative, introduced by Maine People’s Alliance, would establish a Universal Home Care program...
Sign up for our free guide, "5 Top Marketing Methods Used by Home Care Agencies"
