Home Care Marketing Blog
How to compete in SEO with big home care franchises
Are you searching for ways to compete with national franchises with your own private home care company? How can you compete with their large ad campaigns, or their sophisticated SEO programs? Many private home care companies, especially those starting up, struggle to...
New book paves the way for home modification for the elderly
Just last night someone from the rehab center where my dad is staying came to my sister's home. They wanted to see what kind of home modifications were needed to accommodate him, since he would be coming home soon. My dad, age 92, has been recovering for about a month...
Two top tips to retain your senior clients
Home care companies do best to retain their current clients You've heard of "Love Potion No. 9," right? Those of us in the home care industry fall prey to the same impulse as any other business: we chase after the shiny new object. Yes, that new internet idea or...
Maine home care initiative on Nov. 6 might cause problems
A citizen initiative on the Nov. 6 ballot in Maine promises what some may see as a big boost to home care companies - but there might be some flies in the ointment. The initiative, introduced by Maine People’s Alliance, would establish a Universal Home Care program...
Write a whitepaper to establish authority
Do your home care prospects respect your professional expertise? When you're reaching out to prospects, an essential part of your branding is to establish yourself as an authority in your field. When it comes to home care, show yourself to be knowledgeable...
Is your senior website losing clients due to this one flaw?
Mobile-friendly is what it's all about When we moved into our neighborhood several years ago, I met a retired lady who lives a few doors down. She seemed to be in good health and keeps her flowers on the porch looking very good. We got to talking, and then I explained...
What’s the best marketing method for home care agencies?
What's the best use of your time when it comes to marketing your home care agency? Three days ago I attended a local senior care providers' network meeting. I happened to sit next to a social worker who was head of the home care department of a local...
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