Home Care Marketing Blog
Write a whitepaper to establish authority
Do your home care prospects respect your professional expertise? When you're reaching out to prospects, an essential part of your branding is to establish yourself as an authority in your field. When it comes to home care, show yourself to be knowledgeable...
Is your senior website losing clients due to this one flaw?
Mobile-friendly is what it's all about When we moved into our neighborhood several years ago, I met a retired lady who lives a few doors down. She seemed to be in good health and keeps her flowers on the porch looking very good. We got to talking, and then I explained...
What’s the best marketing method for home care agencies?
What's the best use of your time when it comes to marketing your home care agency? Three days ago I attended a local senior care providers' network meeting. I happened to sit next to a social worker who was head of the home care department of a local...
Does your home care blog stink at SEO?
We review one home care website's SEO Are you making one glaring error on your home care website? You might be putting in a lot of time writing interesting blog posts - but are you losing visitors because your posts are not SEO optimized? I'm sure you know how...
Home remodeling tax bill would help keep seniors safe
Thinking of improving the safety of your home for your elderly loved one? A tax reduction for your efforts might be on the way. Seniors who need to remodel their homes to make them safer would benefit from a Congressional effort for a tax incentive. The bill would...
Home care marketing – keep current clients and find new ones
Seniors and others who need living assistance usually want the independence and familiarity of living at home. As a home care provider, you have to meet these needs. Like any business, your home care service needs a continuous stream of new clients. You need to be...
Don’t make this home care mailing mistake
If you're planning on sending mailpieces to your home care marketing prospects, here's one direct mail marketing mistake you don't want to make. It's dropping your mailpieces in the mailbox without checking to see if your mailing is up to specs. My son and...
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