Home Care Marketing Blog
Does your home care blog stink at SEO?
We review one home care website's SEO Are you making one glaring error on your home care website? You might be putting in a lot of time writing interesting blog posts - but are you losing visitors because your posts are not SEO optimized? I'm sure you know how...
Home remodeling tax bill would help keep seniors safe
Thinking of improving the safety of your home for your elderly loved one? A tax reduction for your efforts might be on the way. Seniors who need to remodel their homes to make them safer would benefit from a Congressional effort for a tax incentive. The bill would...
Home care marketing – keep current clients and find new ones
Seniors and others who need living assistance usually want the independence and familiarity of living at home. As a home care provider, you have to meet these needs. Like any business, your home care service needs a continuous stream of new clients. You need to be...
Don’t make this home care mailing mistake
If you're planning on sending mailpieces to your home care marketing prospects, here's one direct mail marketing mistake you don't want to make. It's dropping your mailpieces in the mailbox without checking to see if your mailing is up to specs. My son and...
Home care client retention – one print idea that works
Don't lose the loyalty of your home care clients! Most home care business owners and franchisers miss an essential part of their business - home care client retention. Many such business owners spin their wheels with various online and offline methods to promote your...
“Print media is dead” – yeah
You might be able to accuse me of falling for "internet hype." You've heard it in recent years. "Print media is dead. Everyone is online. Dump your regular mail budget." I have to admit, I get caught up in it, too, now and then. After all, I like technology. I like to...
Stop losing clients – four email marketing tips
Do you have a sinking fear that some of your home care clients might dump you? Yes, your workers have been taking good care of them, as far as you know. There haven't been too many real complaints from your clients. But is there some dissatisfaction...
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