Home Care Marketing Blog
Home care sales – like a 13-year-old guy calling a girl
Home care sales needs a system Do you feel like a 13-year-old boy calling a girl to ask her to the school dance - and then her dad answers the phone? Sales expert Jeb Blount asks this question when addressing the feelings of a lot of salespeople. They are reluctant to...
Home care is like a footrace
What difference does four seconds make? Years ago while in high school, I took fourth place in the two-mile event in our conference’s annual track meet. Two miles is eight long laps. In that race I ran one of my best times. But it wasn't good enough. Our team took...
Can you trust me with your appointment setting?
Is your home care agency doing well - but are you looking to grow? Are you ready to take that next step to increase the number of home care clients, but don’t want to spend big bucks to hire a full-time marketer? Then I suggest you learn about our Client Acquisition...
This Wright brothers secret could bring more home care agency clients
In the early 1900’s, the residents of Kitty Hawk, NC, scoffed at the sight of two brothers gazing up at sea gulls, egrets and herons gliding on the coastal winds. The young men looked like fools, imitating their soaring sweeps with outstretched arms. The world...
What five appointments taught us about home care prospecting
Reluctant to pick up the phone to make a cold call? Don't feel bad – this is common even among people paid to make sales. For your home care agency, it’s no different. But if you want to get past your trepidation, I'll explain here what you can learn. We learned a lot...
Gun to the head home care marketing
I recently spoke to a home care agency owner who had begun his plan to bring in more clients. He knew he had to spend money. “I hired someone,” he said. “If I pay them $50,000 per year, they would have to produce in three months. Otherwise, he goes.” I agreed with...
Add this Starbucks blend to your home care marketing
Walk into any Starbucks and you’ll likely be pleasantly awed by the boundless number of coffee blends available. In fact, there are 87,000 different combinations of coffees and customizations possible, according to the Wall Street Journal. Like any consumer, you...
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