Home Care Marketing Blog
Suddenly, social workers know your brand
I’ll never forget a short but curious conversation I had at a youth convention. “Are you Kevin Banet?” the woman asked me. “Yes, I am.” “Are you Kevin Banet?" She asked a second time. Apparently, she had received my emails, but could hardly believe it when she saw me...
How our new sales system might help your company
I learned something new when I went to a meeting of senior service healthcare professionals the other day. After giving my elevator pitch to the crowd, an attendee came up to me later and asked for my flyer. I had mentioned our new marketing plan designed for home...
When your marketer quits, you’ve also lost this
It happens too often. You walk in the office one day, and before you can grab your coffee, your marketer tells you he is quitting. You are disappointed. You have put in a lot of time and effort into their training … this person was a quick learner. He or she did well...
New marketing system is not for every home care agency
“Do people read long letters nowadays?” “That’s old school. Everything has gone to the internet.” These are two objections I have recently received from home care agency owners about our program to get more home care clients. These questions are good ones. But I have...
Secrets of finding new referral partners for your home care
Right now, there are adult children of elderly parents looking for your home care company. They just don’t know your name. There are social workers in nursing homes looking for agencies such as yours to refer their clients to. I know. I’ve talked to them. They say...
How we started our home care marketing system
I was getting frustrated. I was running a marketing program that I was sure could win clients for home care agencies. My plan consisted of ads on Facebook aimed at beleaguered adult children caring for mom or dad who had trouble living alone. I thought it would work...
How a grandfather’s plight helped Joshua appreciate caregiving
Covid was a difficult time for everyone. But sometimes when you step in to help someone, things just happen to work out right. When Joshua Placencio's grandfather became ill, he had to quit his job as an activities assistant for a physical rehab company in Arlington...
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