Home Care Marketing Blog
Gun to the head home care marketing
I recently spoke to a home care agency owner who had begun his plan to bring in more clients. He knew he had to spend money. “I hired someone,” he said. “If I pay them $50,000 per year, they would have to produce in three months. Otherwise, he goes.” I agreed with...
Add this Starbucks blend to your home care marketing
Walk into any Starbucks and you’ll likely be pleasantly awed by the boundless number of coffee blends available. In fact, there are 87,000 different combinations of coffees and customizations possible, according to the Wall Street Journal. Like any consumer, you...
Suddenly, social workers know your brand
I’ll never forget a short but curious conversation I had at a youth convention. “Are you Kevin Banet?” the woman asked me. “Yes, I am.” “Are you Kevin Banet?" She asked a second time. Apparently, she had received my emails, but could hardly believe it when she saw me...
How our new sales system might help your company
I learned something new when I went to a meeting of senior service healthcare professionals the other day. After giving my elevator pitch to the crowd, an attendee came up to me later and asked for my flyer. I had mentioned our new marketing plan designed for home...
When your marketer quits, you’ve also lost this
It happens too often. You walk in the office one day, and before you can grab your coffee, your marketer tells you he is quitting. You are disappointed. You have put in a lot of time and effort into their training … this person was a quick learner. He or she did well...
New marketing system is not for every home care agency
“Do people read long letters nowadays?” “That’s old school. Everything has gone to the internet.” These are two objections I have recently received from home care agency owners about our program to get more home care clients. These questions are good ones. But I have...
Secrets of finding new referral partners for your home care
Right now, there are adult children of elderly parents looking for your home care company. They just don’t know your name. There are social workers in nursing homes looking for agencies such as yours to refer their clients to. I know. I’ve talked to them. They say...
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