Home Care Marketing Blog
Secrets of finding new referral partners for your home care
Right now, there are adult children of elderly parents looking for your home care company. They just don’t know your name. There are social workers in nursing homes looking for agencies such as yours to refer their clients to. I know. I’ve talked to them. They say...
How we started our home care marketing system
I was getting frustrated. I was running a marketing program that I was sure could win clients for home care agencies. My plan consisted of ads on Facebook aimed at beleaguered adult children caring for mom or dad who had trouble living alone. I thought it would work...
How a grandfather’s plight helped Joshua appreciate caregiving
Covid was a difficult time for everyone. But sometimes when you step in to help someone, things just happen to work out right. When Joshua Placencio's grandfather became ill, he had to quit his job as an activities assistant for a physical rehab company in Arlington...
End-of-life confusion addressed by CMSA
When a family member is dying, adult children are often confused, or don’t know the options available to them to make end-of-life decisions easier. “Families often don’t know how to let go,” said Eric Parker, a lawyer and volunteer who spoke for the advocacy group...
Home care website branding secret
Does your home care website stink? If so, your brand is suffering. And it could be easily fixed. Yes, you can judge a book by its cover. That’s why home care and senior service websites that don’t look good are losing clients they deserve to have. Website experts say...
Seven steps to help your website’s marketing muscle
How important are the looks of your website in gaining new business? A lot, it turns out. Did you know that Google employs more than ten thousand real, live people around the world to review websites to help determine ranking? The number could be many tens of...
Case managers increasingly in the crosshairs of malpractice suits
Concerned about getting sued as a case manager in your job? It could happen to you. Case managers are increasingly in the crosshairs of malpractice lawsuits, according to a speaker at last week’s CMSA convention in the Chicago area. A lawsuit involving an elderly...
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