Home Care Marketing Blog
End-of-life confusion addressed by CMSA
When a family member is dying, adult children are often confused, or don’t know the options available to them to make end-of-life decisions easier. “Families often don’t know how to let go,” said Eric Parker, a lawyer and volunteer who spoke for the advocacy group...
Home care website branding secret
Does your home care website stink? If so, your brand is suffering. And it could be easily fixed. Yes, you can judge a book by its cover. That’s why home care and senior service websites that don’t look good are losing clients they deserve to have. Website experts say...
Seven steps to help your website’s marketing muscle
How important are the looks of your website in gaining new business? A lot, it turns out. Did you know that Google employs more than ten thousand real, live people around the world to review websites to help determine ranking? The number could be many tens of...
Case managers increasingly in the crosshairs of malpractice suits
Concerned about getting sued as a case manager in your job? It could happen to you. Case managers are increasingly in the crosshairs of malpractice lawsuits, according to a speaker at last week’s CMSA convention in the Chicago area. A lawsuit involving an elderly...
Can you handle the truth? Top sales training for healthcare marketers
My ears blistered. But Mike was telling me the truth. “Kevin, have you gotten this person to buy from you?” “No, but he’s interested,” I stammered. I had been trying to make a sale by phone after a personal visit. But my mistake was a common fault. I didn’t move the...
Longer video on sales enablement for home care
Here is a longer, seven-minute presentation of how sales enablement can help the home care and home healthcare industry.Read here for a more thorough explanation of the presentation made at the Illinois Continuity of Care meeting. Would you like to talk about this...
Video: How can sales enablement help the home care industry?
My slide presentation about sales enablement was not as stunning as a Steven Spielberg thriller. But we had a good crowd at the recent event sponsored by the Continuity of Care in Illinois. There were questions at the end, and I could not help but think that many in...
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