“Do people read long letters nowadays?”

“That’s old school. Everything has gone to the internet.”

These are two objections I have recently received from home care agency owners about our program to get more home care clients.

These questions are good ones. But I have reasons to believe that our new program will work.

There are lots of moving parts to this marketing system. I won’t explain it all now. In short, our program finds referral partners for you who will send home care clients to your door.

Is your home care agency ready to grow?

First I need to see if you qualify.

Do you fit the below qualifications?

  • You are ready to expand your company and can send out well-trained and qualified caregivers when we get referrals.
  • You will set aside time for us to interview you each month to provide marketing material.
  • You are willing to follow up with phone calls and visits, each month, with some of the 30 – 60 referral partners we find for you.
  • Your caregivers are in a territory that is not claimed by another home care client of ours.

As you can see, I need to have a real commitment on your part to follow up with these leads.

If you are an astute business owner, I’m sure you’ll admit …

It doesn’t do any good to find leads and then not have persistent efforts follow up with them.

So, if you don’t have time for my monthly interviews, or the resources to follow up on these leads, don’t sign up for our program.

The reason is that I don’t want to waste your time and money, and I don’t want to waste mine, either.