Home Care Marketing Blog
Video: How can sales enablement help the home care industry?
My slide presentation about sales enablement was not as stunning as a Steven Spielberg thriller. But we had a good crowd at the recent event sponsored by the Continuity of Care in Illinois. There were questions at the end, and I could not help but think that many in...
Secrets of Sales Enablement Seminar Feb. 15, 2022
The landscape of today's successful sales strategies is changing at warp speed! Artificial intelligence is helping the work of sales by leaps and bounds. And yet direct contact and the phone maintain their essential role in the conversion process. It's not either/or....
The groundhog speaks about your healthcare’s future…
Can the nation’s groundhog predict the next six weeks of business success for your healthcare company? Probably not. They say that Punxsutawney Phil saw his shadow this week and thus we are in for another six weeks of the cold stuff. The famous groundhog is correct...
Sales means leaping through the looking glass
Do you like to get out in the morning and sip fresh steaming coffee with your buddies … … while learning hot trends from top-notch experts in your field? Well, those delights are being curtailed, at least in some industries. A consultant in the home healthcare...
Growing like a breeze – omnichannel marketing
Reaching behind the castle wall You may have wondered about all the hubbub behind omnichannel marketing. Omnichannel marketing is the coordination of different promotion methods to reach the same prospects. Thus, marketing collateral in various forms is sent to the...
Tap into the magical time between Christmas and New Year’s
Right now your business prospects couldn't care less about your service. Their thoughts are on this weekend's party ... wondering what the taste of turkey or roast beef will be on Saturday night ... thinking how great it will be yukking it up with family members or...
Our “failed” email was a great success
Did you know that the "failed email" newsletter that I sent last week was part of a test that saw a huge success? The email that I sent talked about how a trucking industry's email was sure to flop because they spent all their time talking about themselves rather than...
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