by Kevin Banet | Sep 4, 2021 | Copywriting
The mortgage banker could not understand what I was saying. “I’m a copywriter,” I said. “A what?” I might as well have said “a screwdriver.” “A copywriter,” I repeated. “I put words together that make people buy stuff.” He was one of my prospects who...
by Kevin Banet | Feb 2, 2020 | Copywriting, News
Reach a soft spot A popular commercial in this year’s Super Bowl could help home care agencies reach a soft spot in their audience. In Google’s “Loretta” Super Bowl 2020 commercial, an elderly man reminisces about his late wife in an attempt to keep her memory...
by Kevin Banet | Mar 16, 2019 | Copywriting, Sales
My TV interview – how storytelling sells hospice You want to convince your hospice prospects about the importance of your service, right? You know that there is a lot of ignorance out there – and yes, just plain resistance – in the area of dying,...
by Kevin Banet | Oct 10, 2018 | Copywriting
Do your home care prospects respect your professional expertise? When you’re reaching out to prospects, an essential part of your branding is to establish yourself as an authority in your field. When it comes to home care, show yourself to be knowledgeable about...
