by Kevin Banet | Apr 10, 2021 | Senior issues
It happened again. I was chatting with a home care agency a couple of states over in Iowa. It was my last call of the day – and they offered a complaint that I had heard too many times before: “What we really need, Kevin, are caretakers.” I had been...
by Kevin Banet | Apr 19, 2019 | Customer retention, Senior issues
Cicero’s four advantages of old ageMarketing to home care clients involves engaging them with helpful insights into life’s problems. That means helping them deal with the struggles and perplexities of old age.Nothing seems more devastating than declining...
by Kevin Banet | Oct 13, 2018 | Senior issues
Just last night someone from the rehab center where my dad is staying came to my sister’s home. They wanted to see what kind of home modifications were needed to accommodate him, since he would be coming home soon. My dad, age 92, has been recovering for about a...
