Reassure your public against COVID-19 fears
If you’re a home care agency owner, your clients need to be reassured that you have a best-practices protocol in place in light of the current COVID-19 pandemic. Your caregivers need the same reassurance.
What you need is a COVID-19 Prevention Policy on your website.
We at Savvy Senior Marketing have been talking to home care agencies, and most of you have been doing due diligence by mailing such notices and calling up all of those people.
That’s great. But there’s another group that you might be forgetting – prospective clients.
Don’t forget prospects
Daughters and sons who are now caring for aging parents are exploring options for their loved ones. To be sure, senior care facilities are not as favored nowadays as they were even recently. Everyone is now aware of the dangers of infection due to the proximity of persons in such places and the vulnerable status of the elderly. This awareness will hold true even in the months and years ahead, if and when a vaccine is discovered for COVID-19.
Thus, we will likely see more persons searching on the web for home care agencies. These prospects need to be reassured that your home care agency follows hygenic practices as specified by the CDC and local agencies. Thus the need for a clearly-visible policy on your agency’s home page.
The Home Care Association of America stated March 18 that they are,
“…receiving calls of concerns from clients’ families, asking what protocol home care agencies are following during the pandemic. Every member organization should have communicated this information to their current clients and to employees.”
See below how we put a large button and link on the home page of Safe at Home Healthcare.
We’ve researched the way home care agencies market their services. And this is what we’ve found that the best home care agencies are using.
Click for your free guide, “5 Top Marketing Methods Used by Home Care Agencies.” Keep up with best practices. Don’t get left behind.
Our COVID-19 Alert Package
To that end, we at Savvy Senior Marketing have recently developed a COVID-19 Alert Package, in which we offer to place such a headline or button on an agency’s website, and a link to a separate page that spells out the agency’s best practices policy. We begin with a COVID-19 Prevention Policy template that we have developed with points taken from the CDC’s infection control policy and other relevant sources. We will work with you over the wording to make sure it reflects your own policy, and then post it on your website.
This is a great boon to locally-owned home care agencies who often do not have the resources to quickly attend to their website needs.
We will work with you to set up your prevention policy. To learn more about our COVID-19 Alert Package, please make an appointment on our calendar, or call us at the number at the top of the page.