Stuck in a publicity rut?
Here are five quick resolutions to boost your marketing program for 2021.
1. Get more Facebook likes
Simply ask for comments. Put up a compelling photo. Ask your fans to share it on their timelines with a request to like your page. Or boost your posts, using the boost feature on each post. Select groups most receptive to your message.
2. Improve your newsletter
Use the 80/20 rule: give rather than get. Your members aren’t so much interested in you, but in the cause you represent, or your purpose. So educate and entertain them with newsletters along those lines. Make eighty percent of newsletters about what would help or educate them, and twenty percent outright self-promotional posts asking for donations or business.
3. Make better Facebook posts
Use good pictures of what you are doing. Ask questions to spur comments, such as “What do you think?” Ask “why” or “what if” questions. Respond to comments promptly to get the conversation going.
4. Make your branding more personal
It’s always easier to make a connection with your members and clients if they know more about you and your organization. Why were you founded? What do you find exciting about what you are doing?
5. Redesign your website
Has it been three or four years since your website was designed? Tired of the waving hand image? Your site may need a redesign to meet your changing needs, or to meet your clients’ changing needs. Is your site responsive, meaning that it can be easily viewed on a mobile device? Some fifty percent of website visits come from mobile devices.
We can improve your efforts for each of these points. Read our articles below.
Facebook: “Get Customers By Driving Fans to Your Facebook Page.”
Why not use this marketing method to bring in more clients and customers? Get in touch with us at Savvy Senior Marketing by making an appointment for a free 20-minute phone consult, or by sending us an email.
