The missing element in many prospecting programs
Harry the salesman slumps back in his chair for the third time in twenty minutes.
His half-cup of coffee is cold, and he looks out over the top of his worn-cloth cubicle wanting to twist someone’s head off.
“These leads stink!” he mutters to himself.
It’s a common complaint of salespeople or business owners who pay for the names of prospects obtained from the internet, from interest forms, or direct mail (post office) marketing.
Yes, some leads do stink, but oftentimes the leads have potential. But the baby is thrown out with the bath water.
In plain terms, the prospects are just not ready to buy.
The fault is then ours … we just haven’t watered the seed.
In fact, if these timid prospects are nurtured properly, it could be that they will eventually pull the trigger and buy from you. It may be that they are only in the initial stages of the marketing funnel, where they are just learning to know, like and trust you.
If you are a business owner or sales manager, don’t look around for for a loose head to twist. Many times there is a way to take these reluctant Rogers or recalcitrant Rhondas by the hand and lead them to the cash register.
Our new lead gen program
We at Savvy Senior Marketing have developed a new lead generation program that takes those little seedlings of prospects and plants them in fertile soil. We use pay-per-click ads and capture their names, emails and phones, and promptly deliver the information to you.
Our target is the adult children of aging elders who need various kinds of senior services.
These needs are legal services, financial services that protect assets, moving services, downsizing, patient advocacy, health insurance services and more.
We suggest that webinars are a great way to bring these prospects to the table so they can get to know you. With this system, we help you set up a regular system of webinars that we publicize with a steady stream of emails encouraging them to come.
Milk and cookies
Thus, they are brought to your door, and rather than just demanding that they make an immediate decision whether to buy from you, we invite them in and feed them milk and cookies.
With a recent financial services client of ours, we have been obtaining about one prospect per day. We use pay-per-click ads, targeting adult children of the elderly using Facebook interest groups. We can pinpoint those adult children. They are often members of the sandwich generation – those who are caught in between caring for their elderly parents and their own children at home.
As the leads come in, they are immediately sent to our client’s mobile phone as a text. He promptly calls them to invite them to his weekly webinar.
We also send these prospect names to an email list we have built for our client, and we pitch our client’s webinar with compelling emails. These prospects have been showing up at the webinar where they can learn more and ask for our client’s service.
Find and follow up
So you need both leads and a way to follow up with them. Do you have such a system? Many businesses do not. We at Savvy Senior Marketing can set up both parts of this system to bring in and nurture a constant supply of leads. The aim is to steadily help grow your client base and increase revenues and profit for your business over the months ahead.
Would you like your business to grow like a spring garden in the months ahead?
Does your business serve the elderly in one of the following ways … a legal or financial service, a moving service, a downsizing company, patient advocacy, or a health insurance service? We at Savvy Senior Marketing can help.
Why not use this marketing method to bring in more clients and customers? Get in touch with us at Savvy Senior Marketing by making an appointment for a free 20-minute phone consult, or by sending us an email.
