How to get nursing homes to hire your healthcare professionals
Looking for the best way to find clients for your healthcare staffing agency?
In other words, are you wondering about how to market a healthcare staffing agency?
Fancy internet techniques with their high costs or intense involvement come to mind – paid ads, social media and email.
Many of these methods have been tried and failed in the healthcare staffing field.
You might try an old-school method that’s at the point of the spear – calling up nursing homes, senior residences and hospitals and directly pitching your services.
While some healthcare service providers are rushing to the internet, others use good old cold calling to reach these facilities. They use healthcare marketing agencies such as Savvy Senior Marketing to identify and contact these hiring managers so that you can visit them to close the deal. Thus, your healthcare workers, nurses and caregivers can earn money for your staffing agency and your marketing headaches are solved.
Healthcare staffing marketing
Why does this method often work better than paid ads or social media?
Look at your prospects – the HR healthcare and hiring professionals. They are busy all day long and rarely have the leisure of browsing their social media accounts to chat about what they had for breakfast that morning.
And while they might search online for healthcare staffing agencies, they might get approached by real-life salespeople so often that they rarely need to search the internet for them.
“I absolutely hate how the internet is now covered in ads,” says a person posting on the popular forum Reddit.
Rather, healthcare hiring professionals rely on one-to-one contacts from agency representatives – in other words, salespeople. They rely on the personal touch to help them find qualified RNs, LPNs and HCAs.
Senior care staffing salespersons
But you probably know that you can’t just pick up a phone, ask for the hiring manager and expect them to write out a check to hire your nurses, caregivers and healthcare assistants at the drop of a hat.
What’s required is a skill that involves a lot of knowledge of the senior care industry. Ask the top staffing agency salespersons and they will tell you that there is a whole science to sales work. Like many other professions, it’s a field where likely ninety percent of the sales go to ten percent of the healthcare marketers.
And yet your job is to focus on your healthcare staffing, not marketing.
Here are just a few skills that the healthcare salesperson must employ to reach hiring managers at nursing homes, senior residences and hospitals:
- Knowledge of the senior healthcare industry
- A good list of facility names
- Be personal
- Get past the gatekeeper
- Know what to ask
- Use both digital technology and traditional means to follow up
- Know what questions to ask
- Know when to break up
- And one thousand other skills!
Rely on expert healthcare sales professionals
And this is not something that you can casually do in your spare time. It often takes two months or more to get healthcare managers to set up a meeting with them. Do you have that kind of time?
Why not rely on expert help, such as that at Savvy Senior Marketing to do the legwork for you? We have expertise in phone sales, healthcare staffing, as well as the workings of nursing homes and senior residences.
Our system will find these hiring managers on your behalf, qualify them, and arrange for you to meet with them.
