Portfolio

► Emails

Below is an email sent on behalf of First Light Home Care of Deerfield/Lake Forest, IL to social workers in the area. The goal was to win over the social workers so that they would refer patients to the home care agency.

Here at Savvy Senior Marketing we have written hundreds of sales emails for our clients.

We have also run successful email campaigns for our own marketing purposes. We once built up a list of nine hundred owners of home care agencies and sent them an automated series of emails. The emails provided an understanding of marketing techniques for their industry as well as a pitch for our services.

Ten new clients came from our efforts. See the list of companies below.

Here are more of our marketing emails. You can read them in a blog post format:

1. Stop losing clients – four email marketing tips – Observe these four tips and you’ll make the most of your email marketing efforts.
2. This “drip, drip” email strategy will pull in 100’s of new candidates – How we got 28 signups in eight days for an email spirituality course.
3. Three “musts” for growing your religious mailing list – Three essential components for finding new names for your mailing list.

► Sales Letters

Sales letters sent through the post office are an often-forgotten way to reach current and future clients. 

FirstLight Home Care

We partnered with FirstLight Home Care in the Chicago suburbs and produced a monthly newsletter that talked about home care issues as well as the values of the home care company.

Click on the sales letter above to see the four-page sales letter and two-page brochure that was mailed to home care referral prospects.

► Press Releases

More and more, news organizations today depend on company-written press releases for their content.

Couple to Couple League

We calculated the cost of birth control pills for a twenty-year period and wrote a press release about it for the Couple to Couple League, a nonprofit organization based in Cincinnati that teaches natural family planning. The purpose was to show the public how much money they would save if they stopped using the pill and switched to natural family planning.

The press release was picked up by the Ohio AP wire, distributed throughout the state and picked up by several newspapers.

St. Mary’s Church

Read the press release below that we wrote for a Chicago-area church that was published in the Daily Herald, a Chicago suburban newspaper.

Read the full story, “Get the local news to spotlight your business”

► Flyers & Postcards

Attractive flyers and postcards, designed with a compelling message, add depth to a company’s marketing outreach.

CompuWerx

An online payment company contacted us to design a flyer that would highlight how their services could help a hair salon.

We worked with the client, from rewriting their content and designing the overall flyer. The finished product is below.

Read the full story, “Unexpected bumps in the design of a PDF flyer.”

Order of Mercy

Below is our design for a postcard campaign for the Order of the Blessed Virgin Mary of Mercy.

Check out also our own Savvy Senior Marketing brochure cover and inside.