If you’ve ever raised a child, you probably nodded your head with me while reading about my experience in my blog post about teaching my teen to drive.
If so, you’ll see the power of how storytelling can work for your home care company.
Are you doubting whether storytelling can be a way to build your home care business? To keep new clients coming? Even to hang on to your current caregivers?
Here are five reasons why I’m convinced that storytelling will work for you:
- Your clients, prospects and caregivers need to get something that shows you care about them (email, or printed newsletter).
- Your audience will emotionally and logically connect with your personal story, and thus your brand is strengthened.
- Studies say that the strategy of keeping current clients is five (or more) times cheaper than finding new clients out of the blue.
- The big home care companies do this (although the messages tend to be impersonal, coming from corporate).
- The email or printed newsletter is like a company rep who comes knocking on their doors once a month just to say hi (read Claude Hopkins or any of the other great marketers).
Are you ready to find out more about what’s involved with the Storytelling Newsletter?
We at Savvy Senior Marketing offer this customized service to help your business grow.
Why not use this marketing method to bring in more clients and customers? Get in touch with us at Savvy Senior Marketing by making an appointment for a free 20-minute phone consult, or by sending us an email.
