Reach a soft spot
A popular commercial in this year’s Super Bowl could help home care agencies reach a soft spot in their audience.
In Google’s “Loretta” Super Bowl 2020 commercial, an elderly man reminisces about his late wife in an attempt to keep her memory alive. The commercial shows old photos of the couple and their growing family with black and white photos and fuzzy color images. The video, which has attracted more than eight million views, does a lot to tug the heartstrings of viewers.
Home care agency owners could use the commercial as a jumping-off point to talk about how important it is for our seniors to keep their family memories alive. The Super Bowl reference is a good trigger for readers’ interest since ads are talked about, it seems, as much as the game itself. The article could even be written before the game, since ads are made available long before the gridiron contest.
It’s all a part of the power of storytelling in your marketing.
Respecting memories of your clients
Then the post could segue toward the agency’s attention on the part of their caregivers who respect the memories of their clients. The psychological health benefits of maintaining a sharp mind full of good memories could be talked about. All in all, the article could be carried in varous ways: as a blog post, sent out as an email, or included in a printed newsletter to clients and prospects.
Those are the advantages of using a timely national event as a springboard for an opportunity for a tender touchpoint in the minds of your home care public.
If you’d like to tap into Savvy Senior Marketing’s wealth of blog post ideas to attract a wider audience and more clients, give us a call at the number at the top of the page, or send an email from our contact page.
