David Ogilvy, founder of Ogilvy and Mather (AI image)
More Like a Gift Than a Deal
What if you could quietly slip a persuasive note into your clients’ mailboxes—so smooth, so irresistible—that it felt less like a pitch and more like a cream-filled donut on a Sunday morning?
A newsletter that never shouts, never pushes.
A newsletter, sent through the post office, that wears the disguise of a gift—delivered with the subtlety of a suitor sliding a love note across the table.
That’s the power of a monthly newsletter.
Imagine this: your home care agency, or senior service provider, sending out a short newsletter of inspiring true stories about aging, a dash of humor that makes readers chuckle, and a heartfelt column written by you, the director.
All wrapped in a printed letter dressed in your agency’s logo and colors, sprinkled with your personality like a family crest.
It’s all about developing client loyalty. A loyalty that extends beyond your caregiver, to your agency itself. And one that asks for referrals to you among the clients’ friends and family.
Many experts over the years have testified to the power of the printed word.
David Ogilvy—the advertising titan who inspired the TV series Mad Men—once confessed,
“When I was twenty-five I took a correspondence course in direct-mail….Direct-response is my first love, and later it became my secret weapon.”
That “secret weapon” can be yours, too.
Let us at Savvy Senior Marketing do it for you.
It’s that simple, that powerful, and yes—it’s that sweet.
Check out our Boomer Newsletter Program.
