by Kevin Banet | Oct 6, 2021 | Case study, Finding caregivers, Lead generation
What home care agency would not want good, qualified caregivers to take care of their clients? A month ago we were approached by a home care agency in the Chicago area asking if I could run social media ads to find caregivers. After designing a collection of ads with...
by Kevin Banet | Sep 4, 2021 | Copywriting
The mortgage banker could not understand what I was saying. “I’m a copywriter,” I said. “A what?” I might as well have said “a screwdriver.” “A copywriter,” I repeated. “I put words together that make people buy stuff.” He was one of my prospects who...
by Kevin Banet | Aug 14, 2021 | Social media marketing
You’ve heard all about how to use Facebook to boost your business beyond your wildest dreams. “Sure, but I’m not that into Facebook,” you say. You might be wondering if it’s possible to carry out a minimum level of Facebook promotion that...
by Kevin Banet | Jun 8, 2021 | Business matters
Do you sometimes wonder where the bumps in the road are that are slowing down your business? … When you’re so close to the trees, you often miss the forest. For the past few months I’ve been benefitting from a business coach who has steered my goals and efforts...
by Kevin Banet | Apr 13, 2021 | Lead generation, Pay-per-click ads
A good caregiver’s personal values run as deep as a well. Such a person shows true compassion for their client, and their relationship goes beyond punching a time clock. And yet how do you find a good one? Pay-per-click ads can be used to find good caregivers. This...
