by Kevin Banet | Feb 23, 2022 | Lead generation, Videos
Here is a longer, seven-minute presentation of how sales enablement can help the home care and home healthcare industry. Read here for a more thorough explanation of the presentation made at the Illinois Continuity of Care meeting. Would you like to talk about this...
by Kevin Banet | Feb 16, 2022 | Lead generation, Sales, Videos
My slide presentation about sales enablement was not as stunning as a Steven Spielberg thriller. But we had a good crowd at the recent event sponsored by the Continuity of Care in Illinois. There were questions at the end, and I could not help but think that many in...
by Kevin Banet | Nov 11, 2021 | Copywriting, Videos
To many people the term copywriting has a very broad meaning: any kind of marketing writing. However, to those in the marketing professional, copywriting is content written for the purpose of selling an idea, product or service. Thus, copywriting clearly offers a call...
by Kevin Banet | Apr 6, 2021 | Lead generation, Pay-per-click ads, Videos
In this video, Kevin Banet, of Savvy Senior Marketing, explains how Facebook pay-per-click ads can be used to find adult children of seniors who need various kinds of senior services. This video’s essentials: Do you have enough marketing collateral to make ads...
by Kevin Banet | May 7, 2020 | Research, SEO, Videos
Our data study – 36% increase for Google My Business How important is it to claim your Google My Business listing for your home care agency? A lot, we found out. The Google My Business feature has been around for a few years. Our data study found that it makes a...
by Kevin Banet | Feb 27, 2020 | Case study, Videos, Website design
Your home care agency website can be greatly improved with a website makeover by following these seven steps. This is good for both user experience and search engine optimization. (See the video below, and our company mascot Buddy in the background.) A Chicago-based...
