by Kevin Banet | Apr 5, 2022 | SEO, Website design
How important are the looks of your website in gaining new business? A lot, it turns out. Did you know that Google employs more than ten thousand real, live people around the world to review websites to help determine ranking? The number could be many tens of...
by Kevin Banet | Feb 5, 2021 | Coronavirus/COVID-19, SEO, Social media marketing, Website design
Senior service agencies would stand to gain For the first time, digital marketing will account for more than half of ad spending for US businesses, predicted the Wall Street Journal recently. That’s news that the senior care services company can benefit from....
by Kevin Banet | Jan 9, 2021 | Case study, SEO
Can you go cheap with SEO? Last fall we received a request from a Medicare insurance broker in the Midwest to look at a search engine optimization campaign for which he had been paying for about a year. It was a lesson in SEO disappointments. He had been approached by...
by Kevin Banet | Aug 6, 2020 | SEO
Chicago is known as a city of neighborhoods. But not everyone acts neighborly – something I learned rather abruptly one day. Some years ago I stopped two gang members from getting into a fight on a church playground. I sensed trouble and stepped in between them. It...
by Kevin Banet | Jun 13, 2020 | SEO
Right at Home has got it right. So has Synergy HomeCare. They both have optimized website pages for Orland Park, a city in the southwest Chicago suburbs that they serve. Thus, these home care agencies are able to attract home care prospects who are looking for good...
by Kevin Banet | May 13, 2020 | SEO, Website design
Do you have hundreds of poor-quality pages on your home care agency website? In the old days of search engine optimization, content was king. Many home care owners just stuffed their websites with as many pages as possible. Or paid other people to do so. These pages...
