Chicago is known as a city of neighborhoods. But not everyone acts neighborly – something I learned rather abruptly one day.
Some years ago I stopped two gang members from getting into a fight on a church playground. I sensed trouble and stepped in between them.
It happened so quickly. The neighbors later informed me that these boys were gang bangers. I didn’t know that at the time.
So much for life in the big city.
What about life with the search engines?
There aren’t guns or knives here, but there is something in common.
Respect.
You have to earn respect in the eyes of Google, Bing and other small players.
You have to show these big boys that your home care website has these three elements, called EAT as described by Google:
- Expertise
- Authority
- Trustworthiness
To earn respect in these areas, your search ranking must involve ongoing content and website improvement. You must raise the eyebrows over at Google. Then they will rank your website higher. Here at Savvy Senior Marketing, our search engine optimization program involves:
- On-page SEO (within the source code that you do not see): meta tags, headline tags, etc.
- Making it mobile-friendly
- Adding lots of content helpful to the viewer who is looking for home care
- Adding blog posts and improving current content as time goes on
- Linking within the website pages
- Linking to authoritative outside websites
- Linking from relevant and authoritative websites
- Making it visually appealing
- Making it easy to read with bullet points and good photos
- Setting up a lead-capture item, such as a guide, checklist or whitepaper
- Capturing emails and names
- Getting good reviews on Google My Business, Yelp and other citation sites
- Updating Google My Business regularly with posts and images
- Keyword analysis
- Following Google analytics and Search Console data
- Reverse engineering competitors’ websites
- Schema markup to tell Google what website is about
- Keeping the download speed fast
- Running pay-per-click ads for the beginning months of SEO
- Following trends in the home care industry
In this way, you’ll boost your home care website’s ranking. You’ll show your expertise, authority and trustworthiness (without flashing any gang signs).
Why not use this marketing method to bring in more clients and customers? Get in touch with us at Savvy Senior Marketing by making an appointment for a free 20-minute phone consult, or by sending us an email.
